Photo Report: The Swatch Sistem51 HODINKEE Vintage 84 Launch Event In New York City

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On Tuesday night, we celebrated the launch of the Swatch Sistem51 HODINKEE Vintage 84 with a blow-out party at Swatch’s New York City flagship boutique in Times Square. Over 200 guests joined us to see the watch in person, enjoy food and drinks, and dance to a live DJ. Swatch creative director Carlo Giordanetti and U.S. brand manager Ruud Krabbe were in attendance to talk Swatch history and show off our collaboration (and take some selfies, obviously), along with over a dozen members of the HODINKEE team.

Although the Sistem51 HODINKEE Vintage 84 sold out online through the HODINKEE Shop in less than 72 hours, there was a limited supply of watches available at the boutique just for that one day, and they all sold out as well before the night was over.

We’d like to say a huge thank you to the Swatch team for making this such a fun project from start to finish and to all of you who purchased the watch and/or came out to toast with us earlier this week. Now it’s time to start thinking about what comes next…

Photos: Leila Brewster


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