When a record label gets into making cool, weird instruments

Streaming revenue may be hit or miss, but record labels can always make their own boutique sound hardware.

Ghostly International have long pioneered new ideas in the category of “selling stuff that isn’t vinyl.” There was the Matthew Dear Totem, for instance – though that served zero practical function and didn’t make sound. Their store feels as much a trendy boutique for design fetishists as a record outlet.

But I think it’s their musical instrument collaborations that are most interesting. Yeah, okay, you could say this is getting a bit hipster-y. But remember that it’s really musical instruments that have since the dawn of civilization been the norm. Recorded music is the aberration.

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The latest such offering is Ghostly Zoots – a custom-designed kalimba and looper rolled all in one. (I find this personally amusing, as just a couple weeks ago I did an impromptu live performance of a kalimba with the iPad app Samplr, before I saw this. Building the two into a single piece of hardware is a great idea!)

This being a Ghostly product, it features a dark ebony finish and Ghostly logo.

The design is the product of Brandnewnoise and designer/builder Richard Upchurch, who make their stuff in Brooklyn.

He’s made two other interesting creations for Ghostly. There’s a xylophone/looper:

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Phone-Home: Ghostly Edition

Also in the looped category, Looped Visions combines a simple looper with design work by Brandon Locher.

Check out the builder:

http://ift.tt/1iv9g4J

The post When a record label gets into making cool, weird instruments appeared first on CDM Create Digital Music.

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