Anicorn’s new watch collaboration highlights the ephemerality of time

Anicorn 'Hidden Time' watch

As I mentioned in my previous post, gradients are quite the thing these days. It was then funny to see this Kickstarter project pop into my inbox, which furthered confirmed my point. Anicorn, a Hong Kong based watchmaker, has a teamed up with Seoul based industrial designer Jiwoong Jung to create Hidden Time, a watch face that slowly reveals the hours of the day. The designer describes his concept as such:

“My research on how to naturally pass time began with how hiding occurs in nature, which led me to one of the best known examples––the chameleon’s protective color. Their defense mechanism is a kind of optical illusion, but a simple and effective way to have two things together naturally when superimposed.”

I like this watch for a few reasons. First, I think it’s smart that you can easily tell the hour because the white numerals really pop off of the dark gradient color. It’s really nice that it comes in three different finishes, that rose gold is precious, but honestly I’d still be a stereotypical designer and go all black. Finally, the price point is just right, coming in around $150.

You can support Anicorn’s project by clicking here.

Anicorn 'Hidden Time' watch

Anicorn 'Hidden Time' watch

Anicorn 'Hidden Time' watch

Anicorn 'Hidden Time' watch

Source: http://ift.tt/qV78sN

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