In honor of David Bowie on the one-year anniversary of his death, ad agency Wieden + Kennedy London created a beautiful data-driven tribute, “Space Oddity — a visual deconstruction,” as their first window display back in January 2017.
The project, created by designer Valentina D’Efilippo and research Miriam Quick and curated by W+K, is a visual representation of the musical data from Bowie’s 1969 track “Space Oddity” and comes in a series of 10 engraved records along with large art prints and a projection.
The engravings on each of the 12-inch records deconstruct the track in various ways: melodies, harmonies, lyrics, structure, and the underlying story. The data used for each etching generates completely different and fascinating visual imagery illustrating the complex world of the song.
The projection featured in the display alongside the discs allowed viewers to experience an immersive journey through the track in a creative moving image piece.
Gen, a producer at W+K who curated the project, described the project:
“Bowie was always looking ahead to integrate art and technology. With this exhibit, we seek to not only commemorate a great artist but also take inspiration for our own artistic exploration of his work.
“We are so pleased to join the topical conversation of Bowie that has been taking place and hope we leave viewers with a new appreciation for the artist and his work.”
Unfortunately, the exhibit is no longer up at the W+K London office, but you can get records and art prints here, with the profits going to charity.