The Seeker Series: Aaron Christian

Aaron Christian

Aaron Christian is a film, commercial and content director. He’s the founding Editor of London style collective INDIVIDUALISM, and was formerly Video director at MR PORTER. His work consists mainly of directing, particularly in the fashion and design field, and he aims to incorporate an element of wit and humour into everything he creates.

What do you seek?

I’m a proper seek geek when it comes to fragrances and perfumes. It’s one of my hobbies and one of the rare things I tend to collect. I’m not too big on collecting or accumulating ever since I read the Marie Kondo book of tidying-up (I try to keep as little as possible.) But fragrances are the one thing that I bend the rule for. I tend to travel a lot for both work and pleasure and I make it my target to buy a fragrance from each place I travel to (if possible a local fragrance).

I’m also currently looking for a really nice simple white dress sneaker that isn’t made by Common Projects. I use Lyst for this. It’s great for finding brands you wouldn’t have heard of before.

When I went freelance I realised I really needed to collaborate a lot more. Directing is a funny thing, as it involves so many people and teams, and yet when you leave the cinema or finish a video online you only ever think of the director most of the time. If the film/video left a good impression then all the credit goes to him/or and it’s the same it was received poorly. However the more I develop the more i understand how key a team is. So I’m always on the lookout for talented individuals whom I could collaborate with. It’s something I do on a daily basis in the morning, spending an hour each day referencing and looking through the works of, animators, illustrators, DOPs and great film crew.

It’s something that’s difficult to find but when you’re on set with a solid team and the shoot comes together it’s always a great feeling.

Why do you seek?

i think ever since I read Kondo’s book and after moving flats last year my fiancé and I had to really figure out how to fit all our belongings into a smaller space. And so this book actually completely change the way I looked at material things and my personal belongings)
One I had read it, my whole idea of what I believe to be essentials changed. This was also true to my wardrobe. I then decided to try and keep a more streamlined closet with a focus on classic staple and essentials that would be easily dressed up or down. The classic white sneaker was one of this staples I would wear with pretty much everything, but I felt the shape and silhouette were key in allowing you to dress up a sneaker. And so finding the right one would be a bit of a task.  For me it’s all about finding a style that’s super versatile and still in line with my personal style.

Tell us the lengths you’ve gone to in order to seek out an item that you had your heart set on

Recently I had my eye on an AMI jacket. Unfortunately I was so busy i forgot to order it and when i did get the time it was completely sold out EVERYWHERE! So i was in Paris the following few weeks for NY’s. We had a short time there so i thought I try the stores. No Luck as a last ditch attempt I personally what’s app Alexandre the Designer and asked if he had any spare samples anything really as I knew the updated jackets where a different cut so if he didn’t have any then that would be it.

Luckily he did, and he I ended up getting it. I don’t think it was the best way to get it (personally messaging the designer) but it worked in the end.

What’s the main consideration you have when buying something new?

I think i tend to make sure it’ll fit with the rest of my wardrobe now. I try to build a wardrobe that’s flexible and can compliment everything else.

What are you seeking next? Something you already know you want but don’t have yet?

A pair of They Sneakers.


Lyst is a global fashion search engine that connects you with the world’s biggest inventory of luxury fashion items in one place, helping you find the right item, in the right size, at the right price.

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