‘Logan’ Shows Why R-Rated Movies are the X-Men Franchise’s Future

The second R-rated X-Men movie “Logan” is poised for success with an $85.3m domestic box office weekend. Until recently, super hero movies have been targeted towards the PG-13 crowd. The success of “Deadpool” and the emergence of Fox’s newest flick, “Logan”, could signal a change. We decided to create a data visualization to show how “Logan” compares to the rest of the X-Men franchise by looking at production budget, domestic opening weekend ticket sales, and Rotten Tomatoes movie scores.

logan-x-men-data-viz

Here are some key takeaways:

  • Production costs are getting smaller but opening weekend ticket sales are still strong
  • “X-Men: Days of Future Past”, “Deadpool”, and “Logan” have RT audience scores over 90
  • X-Men movies and spinoffs with RT audience scores above 90 tend to have high opening weekend sales
  • “X-Men: Days of Future Past” had a $90 million opening weekend where “Logan” sold $85 million
  • “Logan” spent $73 million less on production budget than “X-Men: Days of Future Past”
  • “X-Men Apocalypse” had a Rotten Tomatoes audience score of 67, spent $51 million more than “Logan” on production budget, and had $20 million less sales on opening weekend

With “Logan” having the highest Rotten Tomatoes scores of the X-Men franchise so far with low production costs and a $85.3 million opening weekend, there could be a focus on the R-rated audience in the future.

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