Threefold

By Baxter and Bailey, Brighton.

Threefold are no normal media agency. Through creative thinking and precision planning they connect the holy trinity of retailers, brands and consumers. Using their own bespoke technology and in-depth market insight, they plan and manage campaigns, putting the right brands in front of the right shoppers and the right time. As a result, Threefold are market leaders in the ultra competitive world of shopper media.

Threefold sketches

Our playful brand identity is based around the rule of three: the creative principle which states that things in threes are funnier, more satisfying, or more effective than other numbers. Rolling out this principle across the entire identity, we followed the rule of Threefold lock, stock and barrel.

Threefold sketches

Threefold logo

Threefold identity

Threefold identity

Threefold identityThreefold website.

Threefold identity

Threefold identity

Threefold identity

Threefold identity

Threefold identity

Threefold identity

Threefold identity

Threefold identity

Threefold identity

In collaboration with Kate Van der Borgh and Creative Schools.

More identity work from Baxter and Bailey.

Source: http://ift.tt/xyqKph

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