Billboards That Advertise the Surrounding California Landscape by Jennifer Bolande

All photos by Lance Gerber / courtesy of the artist and Desert X

Jennifer Bolande‘s work Visible Distance / Second Sight, is not one that you stop your car at and observe, in fact, its not one that even requires slowing to admire. The several billboard installation stretches alongside the Gene Autry Trail and Vista Chino in California, bordering the roads with scenic images of the same mountains that peak out behind each piece. In some instances the images match perfectly with the surrounding range, creating an alignment of fabricated reality while one zooms past the display.

Similar to artist Brian Kane‘s billboard displays of forests and galaxies in Massachusetts in the summer of 2015, Bolande’s work calls attention to nature in a ceaseless vacuum of pushy advertising. By placing images of the environment beside the roadway Bolande hopes to point passersby back to the landscape itself.

The piece is part of the exhibition Desert X which also features Doug Aitken’s mirror-covered house. The exhibition runs through April 30, 2017, and you can see a full schedule of tours and events on their website. (via Designboom)

Source: http://ift.tt/odnItH

Leave a Reply