Paula Scher on pro bono

“That’s why pro bono work is great. You choose to do it, and if you’re choosing to do it to grow your own work, your deal is essentially that you’re not going to collaborate. You’re going to do the job the way you think the job is gonna be done.”

Paula Scher AIGA cigarette posterPaula Scher poster for AIGA Raleigh.

I completely agree. Pro bono work is a trade between you and the client. The client gives up the ability to ask for changes, and you give up your fee. In return, the client gets to use work that you’re proud to put in your portfolio — work that wins you paying clients.

Paula Scher on why and when it’s worth working for free.

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