After choosing TWO colors as its 2016 Color of the Year, Pantone went the traditional route this year, selecting Pantone 15-0343, better known as Greenery, as its 2017 Color of the Year. “Greenery is symbolic of new beginnings…a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” explained the color authority, adding that “Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”
While last year’s dual selection of Rose Quartz and Serenity—pink and blue—brought with it distinct political and social overtones related to gender roles and gender itself, Greenery makes a more subtle inference to current events. “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world,” Pantone announced. Executive Director Leatrice Eiseman was more specific: “Greenery bursts forth to provide us with the reassurance we yearn for amid a tumultuous social and political environment…satisfying our growing desire to rejuvenate and revitalize.” My, don’t we all wish a color could do all that?