Designing the Perfect YouTube Channel Art: Amazing Tips and Tricks

You can think of your YouTube channel art as the unsung hero of your YouTube channel. The majority of your channel visitors are obviously there for the video content that you upload, but it’s the YouTube channel art itself that really goes a long way toward successfully selling your channel. That means drawing in and engaging your audience…if you do it right.

The channel art is really branding; if you take the opportunity to make it an extension of your brand, then you’ve just boosted your channel into a viable, marketing hotspot instead of just a channel that shows some videos. Design is the key behind turning your channel art into something that supports your brand and communicates with your visitors, leads and customers.

When you invest time into the design of your channel art, you stand to increase get better results in terms of engagement and conversions—two of the biggest reasons you have your own YouTube channel to begin with.

Here, you’ll learn incredible and actionable tips and tricks that you can apply in no time to design the perfect channel art.

What Is YouTube Channel Art?

Also known as a cover, your channel art is the first thing that anyone sees when they land on your brand’s YouTube page. That’s because it’s the huge banner that virtually stretches across the entire page and sits right on top of your channel. YouTube purposely designed this section this way: By reserving so much screen real estate for channel art, the website actually encourages its users to take the opportunity to use the area for branding.

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According to YouTube’s Help section:

“You can use it to brand your channel’s identity and give your page a unique look and feel.”

Now that we’re 100% sure that channel art needs to be used for branding purposes, it all comes down to the design of your channel art. Remember that channel art is really a huge, hero image that splashes across the top of your channel. Therefore, much of the success of your channel art will depend on either the picture you select (if you don’t want to customize your image) or how you design an image or illustration from scratch.

You’ll definitely want to make it count, as studies show that the right image does wonders for branding.

How Images Help Branding

Your channel art is a huge image…so how exactly does it help your branding?

Besides providing brand consistency—your followers, leads and customers will know that it’s your brand if, say, your logo appears on the channel art—it offers measurable and positive results for your marketing efforts.

Consider the following.

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According to Kissmetrics:

  • 65% of folks are visual learners
  • 90% of the info that goes to your brain is visual
  • Presentations featuring visuals are 43% more convincing
  • Articles featuring images get 94% more views compared to ones without

The majority of the info that we as humans absorb is visual content; the majority of people learn better by seeing stimulus (as opposed to reading about it or hearing it). Content with visuals does better than content without it. Since this data proves that your audience wants to absorb visual content, it makes sense to give it to them, as it’ll have favorable results. By presenting people with visual content, you’re not having to persuade them to take it in. They’re already programmed to do that, by nature.

Let’s tie this back to branding again. By giving your audience visual information about your brand in your YouTube channel art, you’re communicating with them in a language that they already speak and understand well. Consequently, they’re going to be more receptive to it, too.

So give it to them by taking care to design a well-crafted banner.

To ensure that your design hits the mark, you’ll first have to get your channel art’s sizing right.

What You Need to Know About Sizing

I can’t stress this enough: If you don’t get your sizing right, then all your design efforts will be for naught. You should know that the channel art will not display the same way across all devices. This is vital in today’s world when more people are accessing the web from their mobile phones. In other words, a banner that looks good and “fits” on your desktop may not on mobile devices or tablets—and vice versa. To avoid any branding mishaps due to this, keep the following in mind:

  • YouTube recommends that you upload one 2560 X 1440 px image for the best results across all devices
  • The absolute minimum dimension for an image upload is 2048 X 1152 px (any smaller than this, and you’ll run into problems!)
  • The absolute minimum safe area for text or logos in your banner is only 1546 X 423 px
  • The maximum width for an image is 2560 X 423 px (here, the safe area will always be visible on any screen size, but, depending on your browser size, the sections on either side of the channel art will be viewable or cropped)
  • Your file size has to be no greater than 4 MB

Keep these crucial pieces of info in mind before you begin designing your channel art.

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With that out of the way, let’s look at the design side of things.

Designing Your YouTube Channel Art for Maximum Impact

Implement the following, actionable tips and tricks to have the best results from your channel art.

Minimalism

Everything on the web works better when it’s less cluttered, including your channel art. Minimalism means that your viewers won’t get distracted by any elements they shouldn’t be distracted by; it also means that they can home in on your branding in your channel art, whether that’s a logo, tagline or unique value proposition.

Design reasons aside, there’s also a practical reason why you should go with less is more: Sizing. Your channel art won’t size exactly the same across all of your viewers’ devices—desktop, tablet and mobile—so using a simpler image with fewer elements means that it’s going to scale properly on each device. Put another way, if your image is too complicated, it may show up in a weird way…such as with an important element or two missing or otherwise askew when your audience lands on your channel on a different device.

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Can you imagine how badly that’ll fare for your branding, which is the whole point of this section of your channel? If your logo or tagline fails to show up on a specific device due to an overly complex image or banner design, that’s a possible, lost lead, which results in a lost conversion or client.

That’s why it really pays to err on the side of simplicity.

It’s All About the Middle

Because of YouTube’s special sizing requirements, the middle of your channel art takes on special significance. As mentioned above, there’s a so-called “safe area” that’s only 1546 X 423 px. This area is guaranteed not to get cut off on any device.

Therefore, you ought to put the most important part of your branding right here in this sweet spot. If there’s absolutely anything branding-related that you just can’t bear not to have show up properly, then make sure it’s in this safe area. That can be a logo, tagline, headline, illustration—whatever.

Ensure that this middle area stands alone. When you go into YouTube to upload an image and then click on “edit,” you’ll see that your image can only be cropped all around this middle area.

Using High-Quality Images

On the web and on YouTube, using high-quality images that look attractive and sharp can do wonders for your conversion rate because people are more likely to pay attention to them and engage with them. Studies have been done on this.

ConversionXL has a whole analysis of this phenomenon, where high-quality images help online stores sell more and increase their conversion rates. That’s because on the web—where people can’t palpably interact with anything—having sharp pictures that give you an excellent sense of a product (almost like you’re able to turn it over in your own hands) is extremely reassuring and trust-boosting.

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So, too, it is with your channel art. Your audience can’t interact with your brand upon first impression—but they can get a very good feel for your brand based on the banner that you use. Using a low-quality image that’s hazy, out of focus, and otherwise unclear isn’t going to make a good impression or build trust for your brand. On the other hand, using a sharp image that puts your branding—logo, colors, tagline, etc.—front and center and makes it accessible greatly helps your engagement with your audience.

Product Showcasing

Your YouTube channel art is prime real estate on your YouTube page because it’s right on top of everything and spans, for the most part, the entire width of the screen. Its placement means that anything you put in that banner will capture the attention of your audience.

If you’re a designer who produces creative products as the main component of your business, you may want to consider actually advertising your best product in this area. Alternately, you could advertise a new product each month—or something to that effect. YouTube channel art makers let you get pretty creative with how you design your banner. A mockup kit like the one below can help you produce visually stunning product shots inexpensively:

In this way, your channel art then not only features a stunning graphic or image, but also showcases the products that you create, for the ultimate one-two punch of marketing on your channel.

YouTube Templates

When you don’t want to bother with designing your own banner from scratch or using an existing image from your own collection, you can always get help from a template. Templates are readymade and pre-designed graphics for your banner that you can still customize a step further to add your own personalized take on it. In essence, they’re the fastest way to get personalized YouTube channel art up on your channel.

The beauty with templates is their WYSIWYG (what you see is what you get) approach: You already know, for the most part, how your channel art will look, barring any customization touches that you add, usually surrounding the typeface and colors. You do have to work within the existing framework of the design, but this actually works out to be quite freeing, as you won’t get bogged down with too many design choices.

At Creative Market, we offer a range of attractive YouTube templates that’ll take the hassle out of designing your own channel art and have you set up and ready to go in no time:

Getting Composition Right

Your channel art is an image, and images work best with audiences when they boast great composition. According to Merriam-Webster, composition is defined as:

“The act or process of composing; specifically: arrangement into specific proportion or relation and especially into artistic form”

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With that in mind, there are ways to lay out your image and design for your banner in such a way that it’s especially pleasing to the eye, which boosts audience engagement. Here are some tried, tested and true composition tips to apply to your YouTube channel art:

  • Keep your image as bare-bones as possible
  • Fill up the frame as much as possible (remember that you only really have the sweet spot of the “safe area!”)
  • Use some leading lines (these can be converging or curved, just as long as they lead the audience’s eyes around the frame)
  • Incorporate some diagonal lines instead of always just vertical or horizontal ones
  • Use visual cues like people looking at a certain point in the image
  • Add a sense of speed by including dynamic or moving objects
  • Control the background and make it part of the entire image
  • Get creative with bold and vibrant colors

A Rundown of Useful YouTube Channel Art Makers

If you are going down the very design-involved route of creating channel art from scratch, then you’ll want to check out the available channel art makers on the web. These are all free tools that you can use to design your banner to your heart’s content.

Adobe Spark

Adobe Spark lets non-designers go to town on their banners and explore their creativity. Starting the process is as easy as signing up to this tool and then selecting the typography, choosing from stock photos or uploading your own, or using a pre-designed theme that’s fully customizable.

Fotor

Fotor lets you design from scratch in just a few steps. After you open its design tool, you can manage the layouts, drop in text and images that you like, and tweak the background. Finally, save your new design and preview it before it ever goes live on YouTube.

Canva

Canva is another tool that doesn’t require you to have masterful design skills to create your YouTube channel art virtually from scratch. In only a few minutes, you’ll be able to design your own banner by selecting from its premade layouts and tweak the typeface, colors, and illustrations or images to your desire.

Bannersnack

You won’t be creating your channel art from scratch here, but you’ll get a selection of premade templates to begin your banner creation. Designed to have your banner done in a short time, simply choose your template, then add any shapes, clip art and stock photos that you want.

Snappa

If speed’s what you’re looking for, then you’ve got to try Snappa, the channel art maker that promises results in less than one minute. You don’t need to be a designer to create professional-caliber channel art by using Snappa’s library of templates, high-resolutions images, and graphics. In only a few steps, you have the chance to create a vibrant design for your channel art.

Crello

Thanks to Crello, you’re able to design YouTube channel art without any friction. Simply dive into its deep resources of thousands of templates and stock photos to create the ideal banner that you want. You can also personalize your design by switching out backgrounds, adding or removing text, and tweaking the typeface exactly how you see fit.

Make It About the Brand

The overarching theme with your channel art is the tie in to branding. While the channel art involves design and creativity, it’s primarily a marketing tool to help your channel receive more views and grow a bigger audience. In turn, these two positive developments will help your business sell more of its creative products or services.

There’s so much potential you have at your disposal when you operate a YouTube channel. Based on the quality of your videos, the consistency with which you release them, and your understanding of branding on YouTube, you have the potential to turn your channel into a producer of steady stream of traffic for your website. More traffic means more sales.

So set the right tone right from the beginning when your audience lands on your channel. With well-designed and on-point YouTube channel art, you won’t just grab their attention from the get go. You’ll ensure that your brand is advertised front and center, which is the first step in moving your audience down your conversion funnel.


Products Seen In This Post:

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This Week’s Fresh Design Products: Vol. 96

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

thetravelingfox

Merk of The Traveling Fox has a splendid mixture of fonts available for sale.

TMint

TMint Creative creates awesome handcrafted Tumblr themes.

dotana.van.lee

Dotana captures simply marvelous equestrian photographs.

LittleTiger

Leslie has a love for making fonts with a childlike style.

macintosh

Jennifer of Inkberry Creative designs stunning templates.

wedraw

Andrii’s shop offers several different pattern sets to choose from.

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


Download now!

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Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

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15 Downloadable Color Palettes For Fall

Can you feel it? There’s a nip in the air pointing to yet another changing season. The emergence of Fall means it’s time for layers, golden red leaves and pumpkin spice. Whether it’s for graphic design, fashion or home decor, these 15 color palettes will guide your hues.

Love what you see? Download our fall palettes below paired with their hex codes for use in your next project!

Download our Fall color palettes


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Download the palettes

Add a splash of color to your next project.

Download our set of color palettes to get their exact hex codes!

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Download our Fall color palettes


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Download the palettes

Add a splash of color to your next project.

Download our set of color palettes to get their exact hex codes!

Source: http://ift.tt/1cveRcI

20 Brilliant Instagram Story Templates for Brands & Bloggers

When it comes to modern-day visual storytelling, Instagram still reigns supreme. From students to celebrities, personal brands to big businesses, the platform has been home to creatives and people who want to share moments with loved ones. One of their best features, boasting of over 250 million users every day, is Instagram Stories.

Instagram Stories is very much like Snapchat, albeit with a few differences. The great thing about using Instagram Stories is that it combines the beauty of 24-hour moments, plus your best highlights in a platform you’re already familiar with.

Possibilities are only limited by your imagination. So feel free to experiment. Want professional-looking Stories without the hassle? Try these Instagram Stories templates and realize endless visual storytelling potential made in minutes.

20 Templates for Instagram Stories

1. Soft Instagram Stories Pack

This set of 16 templates from Swiss_cube is designed specifically with Instagram Stories in mind. However, feel free to use it also for other projects such as blog content, Facebook posts, etc. The soft, simple colors are perfect to add a touch of elegance and style to your Stories.

 

2. Pure Instagram Stories Pack

Sometimes, it’s best to say it with less. For another stunning and stylish template from Swiss_cube, the Pure Pack features a clean, minimalist look that still demands attention. It’s great for those who want something fresh yet unobtrusive.

 

3. California Instagram Stories

Whether you’re creating Instagram Stories for fun or for profit, you’ll want your content looking classy and professional. Creative Ruben Stom has the solution in this high-resolution template pack, featuring 20 fully editable elements that can be used again and again.

 

4. Passion Instagram Stories Pack

Sometimes, you need that ONE wow factor that catches the eye. It could be color, typography, or overall layout. Get all that and more in this carefully stylized template by Onurcan Erdem. It’s made especially for bloggers, Influencers, freelancers, and storytellers of today’s digital age.

 

5. ANIMATED Instagram Copper Stories

Surprise your audience by bringing static photos to life! This animated Instagram template from Paperwhite Studio is perfect for blowing away the competition. Featuring 20 templates with dynamic effects for text and images, it’s the quickest way to impress without the stress.

 

6. Instagram Stories Templates – Fresh Stories Pack

Don’t miss out on an opportunity to be seen and heard. Get these 16 unique templates by Trendest to liven up your photos in an instant. Simply drag, drop, and save for beautiful Stories done in minutes.

 

7. Instagram Stories for Entrepreneurs

Using Instagram for your small business? Act like a big shot with Instagram Story Templates for Creative Entrepreneurs and Small Business Owners pack by natalie.hayes. The set includes eight fully customizable templates perfect for flash sales, webinar announcements, engagement boosters, behind-the-scenes looks, and more.

 

8. INSTA STORIES – Social Media Pack

Part of the beauty of Instagram Stories is that you get a chance to show special moments in between your highlight shots. Make this work for you by grabbing the INSTA STORIES Pack by Sowwwa. With 12 templates that look awesome with photos, quotes, and more, you’ll be inspiring your followers day in and day out.

 

9. Sage – Instagram Story Templates

Love telling stories through your photos? Save yourself the time and effort by getting your hands on gorgeous story templates, like this one from Tugcu Design Co.. Created to simplify the art of telling stories on social media, the modern design feels familiar but refreshing.

 

10. Onyx – Instagram Story Templates

Trying to promote a new fashion trend? Then this Stories Template Pack by Tugcu Design Co. will give you the versatility and creativity you’re after. Optimized specifically for Instagram, just add your own photos for a truly chic effect.

 

11. Instagram Stories Pack

30 easy-to-edit templates by Design Love Shop for every blogger, freelancer, business owner, or Influencer who wants beautiful stand-out stories on the Web.

 

12. InstaStories – Social Media Pack

Busy but need to churn out stories for your brand? Not to worry: grab the InstaStories pack by NovakLab to make your life easier. Super customizable templates are neatly arranged and optimized to make editing quick – even on the fly.

 

13. Tuscany Instagram Stories

This Instagram Stories template pack by Ruben Stom features sleek, clean lines that look effortlessly stylish. Easily upgrade your Instagram game with its high-resolution elements like photos, fonts, and more.

 

14. Mia Instagram Stories Pack

Create a bold statement with help from this template pack by SlideStation. Recommended for those working with fashion themes, but versatile enough to be used for any project.

 

15. Vanilla – 25 PSD Instagram Stories

You can create beautiful Instagram Stories yourself with help from this modern and stylish collection of PSD designs by MinimalStudioCo.

 

16. White Instagram Stories Pack

Who says that white can’t make an impact? This Stories pack complete with free images from Swiss_cube is all you need to wow your Followers on Instagram. Templates can also be used on other projects such as Facebook posts or blog content.

 

17. Ireland Instagram Stories

The clean-cut lines and crisp images from this template pack by Ruben Stom are just what you need to capture audiences on your favorite social media platform.

 

18. Barcelona – Instagram Stories

This works well with the Barcelona Social Media Bundle featuring 175 elements for social media. Created by NordWood, the Instagram Stories template collection comes in trendy pale pink and blue colors that will look lovely anywhere.

 

19. Light Instagram Stories Pack

Whether you’re looking for a clean look in your Stories or you just want a template that would let your photos shine, this collection by Swiss_cube is the perfect fit. Featuring light hues with a simple font style, feel free to use this pack for any future projects.

 

20. Instagram Story Templates

Sparrow & Snow brings you 16 fully customizable templates that work with any kind of business. Whether you’re into food, fashion, or adventure, this kit is all you need to create amazing social media posts in just a few clicks.

Creative Market is a great platform to find independent, passionate creatives that provide design elements to make your social media stories stand out. These template packs are available for instant purchase and download. Get one pack – or two – and save yourself the time, money, and trouble.

Don’t just make Instagram Stories – make a lasting impact with each moment you share on the Web.

Designing your own brand?


Download now!

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Free Beginner’s Guide to Branding

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This Week’s Fresh Design Products: Vol. 95

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

NataArtGraphic

Natalya sells a variety of watercolor illustrations in her shop.

DevineWedding

Devine Wedding creates wedding invitations to help make sending great looking invites easy.

NeonLeon

Neon Leon creates brightly colored flyer templates.

jennifalanga

Jenni is a Canadian designer and photographer who started her shop off with two photography action sets.

Photomarine

Jose is a coastguard captain from Spain who captures some incredible images from the ocean.

Lorelai891

Julia’s store includes a mixture of beautiful templates and pattern sets.

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


Download now!

img

Download now!

Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

Source: http://ift.tt/1cveRcI

20 Logo Design Infographics & Diagrams That Simplify The Process

Logo design is the process of brainstorming, designing and then executing the creation of a logo for a brand. It can be a sometimes lengthy process that involves not just the creative side of things, but also the more technical considerations like meeting with your client, giving and receiving feedback, and putting the design through several iterations before everyone’s happy that it’s perfect. Logo design diagrams take this complicated process and make it easier by making it visual.

With all of these steps you go through when designing a logo, it helps to have visual guides that can streamline the complexity of the entire process into more digestible and understandable pieces. Luckily for you, we’ve scoured the entire web to discover the ideal logo design diagrams to visually walk you through everything that’s involved with designing a logo.

Not only will creating your logo be much easier for you, but you’ll also gain a broader understanding of all its moving parts. As a bonus, these diagrams are a visual feast for the eyes, so you can be inspired by their own creativity.

1. Pinfographics’ Logo Design Process

This diagram is a stark and straightforward walkthrough that hits the most relevant parts of the process. Dividing it into eight, distinct parts, this diagram will provide creatives with a basic primer from which to go forward.

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You’ll learn about:

  • The Brief
  • Research
  • Sketching & conceptualization
  • Reflection
  • Revisions
  • The Presentation
  • Delivery
  • Support

Its simple-to-follow outline flows from one part of the process to the next in a chronological order, making it an ideal starting point for those who are just getting into logo design.

The graphic fittingly ends with some famous examples of logos and their key attributes.

2. Smashing Magazine’s Design Workflow

What could be better suited in a diagram than helpful, well-illustrated icons that symbolize each pivotal aspect of the process? Smashing Magazine’s neat and minimalistic diagram covers all the basics of logo design, from the initial deposit from the client all the way to the file delivery and logo book.

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Due to its minimalistic presentation, the assumption is that you’ll already have a strong idea of what each part of the process entails, as no in-depth explanations are provided for each icon in the workflow.

Still, you can’t go wrong with this visually appealing illustration that charts all the important points of the design workflow from start to finish.

3. Carol Lantis’ “The Graphic Design Process”

More of an infographic than a true diagram, Carol Lantis’ visual presentation on the process is a treat for your eyes in addition to being very informative. Featuring well-drawn illustrations and generous amounts of white space to make the relevant info stand out, this infographic is a well-thought out representation of what designers can expect when they create a logo for their clients.

Look for the numerous visual cues sprinkled throughout that make it a cinch for anyone to follow along.

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Bonus: There’s a well-written intro by Carol that gives additional depth and context to the necessity of the graphic design workflow.

4. IDU Creative Services’ Five-Path Workflow

For our purposes of requiring visual guidance and inspiration for logo design, we need to only look at IDU’s fourth pathway: the graphic design workflow. Their diagram is a to-the-point and bare-bones explanation of everything that creatives invest in a logo design.

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Look at this diagram as more of a flowchart that covers the very essentials of taking your logo design project from beginning to end. At the very least, this gives designers a no-fail overview of what they can expect from the whole process and allows them to personalize their own experiences into the schematic.

5. DiGuiseppi Studio’s Logo Design Process

Searching for an infographic that walks you through, in a vibrant and engaging fashion, the steps of logo design? Look no farther than DiGuiseppi Studio’s fine logo design diagram.

This presentation covers the five, essential steps and begins when creatives have their first brainstorming sessions with their clients, whether that’s a brand or a person. Each step is colorfully illustrated with attractive visuals and features several bullet points that provide additional context and explanation for designers.

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In short, this is a very detailed primer for what goes into logo design, all presented in a beautiful infographic.

6. Stone Design Studio’s Creative Process

Stone Design Studio’s diagram is a detailed look into how this design studio tackles the design process, including working on logo creation. In theory, by following their outline, you, too, should be able to design logos that make your clients happy.

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Choosing to go with brevity, Stone Design Studio’s process can be distilled into just three, efficient steps. Because of the diagram’s copious use of white space, the information being shared really stands out and is easier for creatives to focus on. Its use of visual cues and geometric shapes also helps in the easy delivery of useful details for the process.

7. Leogami’s Brand Workflow

Design agency Leogami’s logo design diagram puts an emphasis on color, vibrancy and creativity to make its impression. As a basic, visual guide for designers, it hits the mark because of how it takes a complicated process and boils it down to only the most important highlights.

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Intelligently, this diagram also features the little-known Z pattern of readability, which, as the name implies, prompts readers to consume the content in a zigzag pattern. This reading pattern that’s considerate to ordinary people’s reading behavior makes it a joy to follow along with the helpful information shared in this graphic.

8. Mary Thompson’s Graphic Design Workflow

This well-drawn and well–organized breakdown of the graphic design process is notable for its extremely precise attention to the many variables that happen when design work gets underway. In just five, easy-to-digest steps, the diagram takes viewers through the first client contact all the way to delivery of the final files.

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Kudos to the creator of this diagram for also being mindful of alternate outcomes that can happen on the way to completion of a logo design project.

With its big icons, illustrations and typeface, this diagram helps to increase a designer’s confidence in dealing with client work.

9. Johnson Banks’ Logo Workflow Guide

Talk about a lot of bang for your visual guide! A veritable mind map of a diagram, this logo workflow guide may seem overwhelming at first—but it’s exactly what a knowledge-thirsty designer or creative is looking for to help him design and deliver the perfect logo for his client.

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What’s unique about this diagram is its reliance on several questions as the basis for the mind map—from which all the various considerations in the logo design process flow. It also has an interactive element that some of the other diagrams don’t because you’ll have to address these questions yourself to determine which design path to take.

10. 99designs’ Winning Design Process

This colorful and visually appealing diagram is an infographic that faithfully tracks the winning graphic design process of a creative who won a contest. This one is special because of two, distinct features:

1) It uses the zigzag pattern of readability, which was mentioned above

2) It employs the analogy of a racetrack to make the point that there are a lot of twists and turns in the process before the right logo design is found

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With its aesthetically pleasing presentation and detailed explanations, this diagram is a great help for any designer looking to gain traction in the design process.

11. Logo Geek’s Logo Design Process

Logo Geek’s offering is a Venn diagram of sorts in that there are parts during the logo process that overlap or have common bonds. In this way, the diagram ties the common elements together for the benefit of the creative following along, making it easier to see the process from a top-down view.

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As far as diagrams go, it’s also one of the simplest, using only connected circles to indicate the flow of the process from start to finish. With its lack of explanations and only stark labeling, this is the most straightforward and austere illustration of the logo design process.

12. DesignMantic’s 8-Step Logo Design Process

Another ultra-straightforward diagram, this one comes to us from DesignMantic and features a series of icons that represent each stage of the design process. It’s also one without detailed explanations; however, each icon is a clear representation of what’s expected at each step of the journey.

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You’ll get a bird’s eye overview of what you’ll have to commit as you design a logo for a new client. Its clean illustrations allow creatives to quickly understand the gist of the flow and apply it to their own projects and clients.

13. Inspire Intent’s The Design Process

Inspire Intent’s logo diagram contains a lot of info for just one diagram, but it’s laid out in such a way to ensure easy reading. Covering everything from the storytelling and branding aspects of logo design all the way to final stages of implementation and acceptance, this diagram is comprehensive and provides an excellent roadmap for designers creating a logo.

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Thanks to its thoughtful visual cues and connecting segments, designers can make sense of this info in a logical and chronological way for maximum effect. Its monochromatic presentation adds a stark sense to it, making it more memorable than the usual color diagram.

14. MakeZine’s The Design Process

MakeZine’s no-frills, no-gimmicks diagram is a minimalistic offering that covers the basic points of the logo design process. Detailing the flow of the design sequence, it establishes a crystal clear order that creatives should follow if they want to get the best results with their clients during the design of a logo ideation.

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The minimalistic nature of this diagram also empowers creatives to put their own stamp on the process while still offering good guidance. It allows them the independence to project their own thoughts on the process…within the framework that’s proven to work.

15. Recipe for Retro Logo Design

Try this one on for size: This diagram is an infographic that walks designers through the creation of, specifically, a retro logo design! What makes this diagram different than the rest, besides the fact that it’s retro, is that it strictly covers the design process.

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In other words, dealing with your client and revisions isn’t part of this visual walkthrough. That’s not a bad thing by any means, as you get more info and examples about how to fearlessly go through and master this specific type of logo design process.

16. Company Folders’ How to Design the Perfect Business Logo

Ever wonder how you can effectively create the ideal business logo? Turn that wonder into action with this perfect infographic that distills the entire process into attractive visuals and actionable pieces of advice.

Take your concept for a business logo all the way from the initial stages of ideation all the way to your creation of the final masterpiece.

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What makes this diagram so very helpful is the presence of the many real-life business logos that highlight specific design elements that your logo also needs to be successful for your client.

17. Noura Assaf’s The Design Process

If you’ve been looking for a diagram that uses a practical flow and beautiful lines to take you through the logo design process, then look no farther than Noura Assaf’s. Her diagram is a detailed and technical diagram that covers all the bases of successful design, from the earliest stages of ideation to the crucial point of concept development to the final stages of prototyping.

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Her diagram effectively uses colors in all the right places to serve as visual guides to cue readers to the most important parts of the diagram. Overall, it’s an interesting, visual way to learn about the logo design process.

18. Wild Design’s Designing a Logo: Behind the Curtains

For very basic, yet still useful, you can’t beat Wild Design’s diagram. Its presentation comes in the form of a straight-to-the-point, icon-based illustration that chronicles the entire logo design process into just the following, five steps:

  • The hand sketch
  • The ensuing technical drawing
  • Any necessary shape refinements
  • Color selection
  • The final delivery of the logo

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This is a very general overview, but it’s one that many a successful logo designer has nonetheless followed to come up with some of the best and most memorable logos that the marketing world has ever seen.

19. Eddie Lobanovskiy’s AspireBoard Sketches

From designer Eddie Lobanovskiy comes a process of the rough sketching that a creative tends to go through when coming up with a new logo design. In Eddie’s case, it was for a then-upcoming app named AspireBoard.

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His sketches of the logomark, from various angles and stages in the process, give designers a bird’s eye view of everything that goes into logo design, including all the work, brainstorming and iterations of the design.

This is definitely a useful diagram for designers to look at when they find themselves in the development stages of their own logo creations. Its stark, almost chalkboard-like effect also makes it a memorable diagram to have around.

20. furrybirdworks’ Logo Design Process

furrybirdworks’ infographic on the logo design process is a colorful, aesthetic and simple diagram that provides reliable information. Creatives looking for a solid basis from which to proceed with a client brief for a new logo should give this infographic a look or two.

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In just six, actionable steps, this diagram takes you through the entire process of touching base with your client, brainstorming and developing the logo, and then handing it off to the client as a final product.

What makes this diagram visually appealing is the use of the Z-pattern (discussed above), the numerous bullet points, and its neat and clean presentation. Talk about well-organized!

Making Logo Design Diagrams Easier Than Ever

Some of the world’s most memorable and greatest logos were the result of copious planning, brainstorming and many back-and-forth consultations. In short, if you want to create something truly impactful and visually stunning, you have to be meticulous and feel every stage of the process. You can’t just slap something together and call it a logo—not if you want to do a truly fantastic job for your clients (and your reputation).

The beauty of these 20 logo design diagrams is that they provide a quick and dirty visual representation of the entire logo design process, which creatives can consistently refer to as they design a logo for their clients. Note how the process includes much more than the actual design; a lot of the process is the technical side of the business of going back and forth with your client, understanding his needs and wants, and then hitting your deadline to deliver the final product to him.

One of the easiest ways to ensure you create a stellar logo for your clients, besides referring to the aforementioned logo design diagrams, is to consider using a logo template. Our marketplace features more than 40,000 splendid logo designs, which you can customize to your clients’ desires. Have a look at some of our many wonderful choices:


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The Independent Future of Creative Market

When we opened the doors to Creative Market nearly 5 years ago, we had no idea what to expect. It was a labor of love for our small team to build a platform that empowered independent creators, but we didn’t know if our passion would translate into opportunity for the community we cared so much about.

It wasn’t until we started hearing incredible stories from creators on the platform that we began to realize we were onto something meaningful. The people that took a chance on our tiny little startup by investing their passion and energy to make beautiful products for the community began telling us how their growing success on Creative Market was changing their lives:

That’s why the phrase we repeat all the time at Creative Market is “when shops succeed, we succeed”. We know that when the independent creators on our platform are able to spend more time doing what they love, it opens doors to new opportunities for them and their families, and means we’re focused on the right things.

So 15 months later when we had an opportunity to join Autodesk, we jumped at the chance to build our vision for Creative Market on an even bigger scale, with access to more resources than we had as a tiny startup to help us create even more opportunity for the community.

Another Level Under Autodesk

And that’s exactly what happened. During the last few years at Autodesk, we’ve grown over 7x, more than doubled the size of the team, and built a sustainable business that pays millions of dollars to independent creators around the world each year. Even more, 77% of all earnings on Creative Market are paid outside the United States, where a US dollar can go a lot further.

But for us, the true measure of success is how people would feel if we didn’t exist, and those life-changing stories have gotten even more impactful as we’ve grown over the last few years too:

  • Skyla Design quit her full-time job to take a job cleaning toilets 2 days a week, so she could invest more time into creating her own designs to sell. Within 6 months she was making enough passive income to quit the cleaning job and focus on her Creative Market shop on her schedule, freeing her to spend more time with her kids every day.
  • Jen Wagner’s success on Creative Market gave her and her husband the financial stability to move across the country to Nashville, where her husband can pursue his dream of being a full-time musician, while Jen continues with her own dream on Creative Market.
  • Nicky Laatz left the rat race of client work behind, and turned her passion for design into more than $1,000,000 USD in earnings from her home in South Africa. Now her husband works to support her booming business too, and they’re both able to travel and enjoy more time with their son.

A lot has changed in the last few years for Autodesk too, and it started to become clear that our vision for Creative Market was no longer a strategic fit for where Autodesk is headed. So we decided to spin Creative Market back out of Autodesk as an independent company again, and take back ownership of the company we founded and led since launch. To be able to continue to do my life’s work, with the team that shares the same passion for this community and platform, is truly an incredible gift.

An Independent Future

An Independent Future

Creative Market has been on an incredible trajectory ever since we first launched to the world, but today marks an exciting new beginning for the company. Now that we’re independent again, it’s an opportunity to build the next big creative company that we’ve always believed should exist in the world:

  • To empower independent creators to make a living on their own terms, from anywhere in the world.
  • To help people of all skill levels make their creative ideas a reality, and bring their creative projects to life.
  • To change the way people create.

And we have $7M in new funding to help us get there, from a team of investors that believe in the things that make Creative Market special. That means we’ll be able to invest even more into building the platform, growing the team (we’re hiring for lots of open positions!), and ultimately pouring our lives into creating opportunity for creators everywhere.

So what does this mean for the community?

  • Our mission to help creators turn passion into opportunity will always remain the same.
  • We’ll be the same team you’ve come to know over the years that’s grown Creative Market to this point.
  • We’ll have more resources than ever to grow the marketplace and invest in the things that will have the biggest impact for this community, without the need to be strategic to a parent company’s goals.

Creative Market has always been more than a job for our team – it’s a labor of love. We believe that we can have the greatest impact on the world through our work on this product, for this community, and with this team, to create opportunity for creators everywhere.

And now, as an independent company again, we’re excited to write the rest of our story together with you.

Aaron
Co-founder & CEO, Creative Market

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October Big Bundle: Over $1,300 in Design Goods For Only $39!

We’re back with another amazing bundle of unbeatable design resources. For October, we’ve rounded up 106 items worth over $1,300, yours for just $39. Read on to see what’s included or jump straight to the bundle page for more information.

Get 3 Free Products Just for Sharing!

To give you a little taste of how awesome this bundle is, we’re giving part of it away free! All you have to do is go to the bundle page and use the share buttons.

The October Big Bundle

Here’s a quick look at all of the great products that you’ll find in this month’s bundle. Remember that bundles only last a week so this is your one shot to grab all these awesome items in one affordable purchase. For full details, head over to the bundle page.

The Dusty Inklab

Pixel Supplies

AgataCreate

PenguinHouse

Latin Vibes

Elite Standard

Layerform Design Co.

Pink Coffie

Marigold Studios

Springs & Co.

Maria Sem Watercolors

TempLabs

Spread the Word and Earn

Odds are, if you love this bundle, so will your friends. If you sign up for our Partner Program and share the bundle on social media, you’ll earn 10% of every purchase for an entire year from all new customers you refer to Creative Market. How cool is that?

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How to Install and Use Lightroom Presets

If you’ve never used it before, Adobe Lightroom is a powerful photo editing tool that lets you tweak and tune your images before you do any kind of manipulation in Photoshop. You can adjust colors, settings, and more, and once you have a system, you can apply it to batches of images at a time, quickly and easily. Basically, it’s a cool tool for both professional photographers and aspiring Instagram models, as well.

But the magic really comes alive with presets. These are kits that you can either create or purchase that apply a specific set of filters to your image. Sometimes it’s adjusting the saturation, other times it’s sharpness, colors, and tones. There are thousands of options out there. You just have to know where to look and how to install the kits.

Fortunately, we’ve got that covered. Let’s take a moment to walk you through the process of first finding a preset, then installing it, and finally, using it on your images. Don’t worry, it’s super easy.

Step 1: Get a preset

Now obviously there are a lot of places where you can get a preset, but you’re already here, so why not check out some of the cool ones here at Creative Market? It’s easy to find: Go to Add Ons > Plug-ins, and you’ll find a ton of options for all sorts of products. If you want to go one step further, type Lightroom in the search field, or just follow this handy link. That’ll take you there, easy.

For the purposes of this article, I picked up the Editorial Collection for Lightroom by The Preset Factory Ltd. At $14 it was right in my wheelhouse, and I like the aesthetic that the kit offers. Plus, it works with Adobe CC, which is what we’re working with for this article.

Step 2: Installation

The obvious first part here is to open up Lightroom. Second, navigate to the menu bar and go to Edit > Preferences. On a Mac, it’s under Lightroom > Preferences.

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Next, a pop-up window will appear, and that’s where you’ll see a series of tabs at the top of the screen. Choose Presets, and look toward the middle of the window. See that one that says Develop Presets? Click that.

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Now a folder will appear on your screen, and it’s the one where you’re going to put your new presets. Just drag or copy them into the folder, and you’re good.

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Shut down Lightroom and then fire it back up, and you’re ready to use your new presets.

Step 3: Use the presets

I went to New England back in March of 2017, and although it was to attend a funeral, I took some time on the way back to check out a brick. See, my wife bought me an engraved brick in 2012 that was then set down permanently at Fenway Park, the home of my favorite baseball team, the Boston Red Sox. I hadn’t been back to Boston since 2008, so this would be the first time I’d see the brick in person. After talking to a bunch of people in the organization, I worked it out that if I went there for a tour, I could pull a tour guide aside and they could take me to see my brick.

I took a bunch of pictures, but I never went through them with any kind of fancy filter until today. Here’s how it all went down.

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The process starts by going into the Develop tab in Lightroom. Then, on the left-hand side (yours might look different if you’ve played around with your layout), is the Presets field. Inside there you’ll find all of the presets you imported. In this case, my editorial bundle has quite a few options.

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How do you put them into action? Just click on one of them and you’re good. The preview will show right away, and you can continue to experiment to your heart’s content.

Once you’re all done, just save the file per normal and you’re done. Seriously, it’s that easy.

Buttoning it all up

Lightroom is underrated to some people. I know I leaned heavily on Photoshop over Lightroom for my photo processing for years, but once you play around with it a bit more, you’ll realize that Lightroom has a lot to offer. It’s not the perfect program, and there’s definitely a learning curve. But fortunately, working with presets is one of the easier things you’ll do.

Now get out there and start making some photos better!


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This Week’s Fresh Design Products: Vol. 94

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

Youksy

Ksenia is an artist and illustrator who loves to create watercolor drawings and patterns.

nuccizzz

Lorenzo is a filmmaker and photographer who brings his stunning photography to the market.

Wenona

Inna of Wenona Shop creates lovely illustrations, characters, patterns, and more!

ksarment

Kat designs premium Wix templates that are beautiful, dynamic, and thoughtfully crafted to help your content shine.

shee_ronny

Roni’s animal photography is sure to bring a smile to your face.

TurningMoss

Turning Moss sells botanical and gemstone images that are hand selected from nature.

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


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