This Week’s Fresh Design Products: Vol. 103

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

TheOctoberStudio

Ana of The October Studio designs professional Blogger templates.

Katiewaiviawilliams

Katie’s styled stock photography features wonderful soft tones.

RabbitHole

Florencia created her shop Rabbit Hole to feature her latest illustrations.

lana_elanor

Lana creates illustrations to make the world a more beautiful place.

Vov4h

Vladimir’s shop is stocked full of fantastic photography.

arncyn

Cynthia is a freelance graphic designer and illustrator who loves working with watercolors and digital paint.

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


Download now!

img

Download now!

Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

Source: http://ift.tt/1cveRcI

Stunning New Year’s Graphics: A Curated Collection of Quotes, Photos and Cards

Whether it’s for some inspiration, a memorable photograph, or an invitation for a once-in-a-lifetime event, New Year’s graphics commemorate a fresh, new start with tasteful typography to match. While New Year’s resolutions are quick to fall by the wayside (and very run-of-the-mill), great New Year’s graphics will never let you down.

Looking for flyers to announce a killer New Year’s Eve bash? Or perhaps you’re in the mood for a specific email template to wish all of your employees, bosses, or co-workers a Happy New Year? Whatever your motivation, this roundup will have something for your Auld Lang Syne-loving sentimentality.

So prepare to unburden yourself from last year’s baggage, sit back, and enjoy this vibrant collection of quotes, photos, cards and other New Year-related design inspiration.

New Year’s Quotes: Timeless Sayings and Proverbs for Introspection and Purpose

The Internet has opened up limitless opportunities to find quotes for any occasion, but here are some of the topics most frequently sought around New Year’s Eve:

  • Inspiration
  • Motivation
  • Inner strength
  • Philosophy
  • Love
  • Determination
  • Beauty
  • Perseverance

Perform a quick Google search for “quotes,” and you’ll see more than one billion search results! To say that quotes are in high search demand is an understatement. Websites like BrainyQuote specialize in offering quotes for any occasion from a whole host of famous and infamous figures throughout human history. Each quote is rendered in the form of a quote picture that’s also easy to share on social media, making the proliferation of quotes addictive and highly encouraged. Quotes are further sorted by topics and authors for well-organized searching.

Other sites like Goodreads showcase an exclusive popular quotes category, which even features a search engine just for its vast library of assorted quotes from historical figures, authors, notaries and personalities in general. Talk about a quote database.

Both popular quote sites also have sections specifically for New Year’s quotes.

In BrainyQuote’s New Year’s Quotes webpage, you’re treated to a plethora of quotes from an assortment of notaries like:

  • Ralph Waldo Emerson
  • Neil Gaiman
  • Scott Fitzgerald
  • Diogenes
  • Mark Twain
  • William Shakespeare

Here is a memorable example:

“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something.” – Neil Gaiman

In Goodreads’ Quotes About New Year page, you can choose from a couple of hundred quotes from various, well-known figures like Alfred Tennyson, S. Eliot, Rainer Maria Rilke, Omar Khayyam, and K. Chesterton.

Again, here are some of this resource’s inspiring examples:

“Hope

Smiles from the threshold of the year to come,

Whispering ‘it will be happier’…” – Alfred Tennyson

“Now the New Year reviving old Desires,

The thoughtful Soul to Solitude retires.” – Omar Khayyam

These quotes are well-suited as potential source material for new year’s graphics like an inspirational email template that you may want to send out, greeting cards you want to hand out to celebrate the season, or perhaps a new business card design that you’ve been looking to implement.

Here are a few New Year-themed email templates from our marketplace:

While you’re at it, check out some New Years’s greeting cards from our marketplace:

Finally, here are a series of quotes bundles created by shop owners:

New Year’s Photos: High-Quality Images to Capture the Moment

There’s an old cliché that goes: A picture is worth a thousand words. When it comes to New Year’s celebrations, this cliché is the ultimate truth. Instead of describing in words the moment, magic, and feeling you experienced in Times Square with your friends and family, or at your local watering hole when the new year rolls around, a single image can capture this essence more powerfully than anything else.

Don’t believe that New Year’s photos are the way to go to create lasting impressions?

Consider the following: ever heard of something termed the picture superiority effect? This phenomenon makes the case that using New Year’s graphics like photos is the best way to enshrine the mood and grandeur of any celebration.

In sum, it confirms that photos are far better remembered than mere words. This has been shown as true in a plethora of experiments—in essence, it demonstrates that we human beings are visual creatures.

From the designer’s standpoint, this is powerful information.

For example, if you’re working on a project involving a new site that needs to go live right before New Year’s because it’s for the special rollout of an alcoholic drink, you need to communicate the celebratory aspect of new year’s to site visitors. You can’t do this with mere words alone. If you do, your new site would be rather dull and not fare as well.

Entrepreneur Magazine states that "visual content compels audiences to stay on your website for longer.”

You’d need to pepper your new site with many New Year’s-related images, in addition to high-quality images of the new product, to stand a chance at driving traffic.

Check out the many new year’s photos from our marketplace that would be ideal in such a scenario:

Other design projects call for the use of photos, too, over mere words. If you’re designing a travel brochure that features new year’s destinations or packages, you’ll want aesthetic photos showcasing those destinations and opportunities.

If you’re involved in creating a flyer that calls attention to various New Year’s Eve hotspots around the city, you’ll also need vibrant imagery to make your readers pick it up and pay attention.

New Year’s Cards: Use Great Design to Get More People to Your Event

Picture this: It’s mid-December, and you need to get the invites out for the New Year’s Eve bash you’re throwing. Instead of sending the typical email, you want to use a more personal touch. You want something tactile that your guests can actually touch, feel, and turn over in their hands to admire and appreciate.

The solution?

As far as New Year’s graphics go, try the old-fashioned, physical, invitation cards.

Apartment Therapy featured a helpful comparison of physical invitations versus digital invitations, and some of the distinct pros of keeping it traditional include:

  • Inclusiveness – Everybody has a physical address, but not everyone has an email address or is on Facebook
  • Design sensibilities – If you’re a designer, you can show off your design chops a lot more deeply when you go with a physical card instead of a digital one
  • Confidentiality – You don’t want strangers and the uninvited crashing your new year’s bash, so sending traditional invitations guards against an email invite being incorrectly forwarded to somebody or a Facebook invite being seen by the wrong people
  • Clarity – Physical cards offer unprecedented clarity because they can individually address numerous people in turn, whereas an email invite to, say, the head of a household’s email address makes it less clear who all specifically in the household are invited to an event

If this has you sold on the power of tactile invitation cards, then take a look at our huge selection of New Year’s cards that are ideal for any soiree or bash that you’re throwing on that fateful night:

The way you design a card is also at the core of how many people end up going to your event.

Let’s quickly look at the most crucial elements of winning New Year’s cards:

1) The copy – The words you use to convey the importance of your New Year’s event and why you want certain people there has to be persuasively worded. Invitations should be personalized with the names of the person and include calls to action, urgency, and an appeal to one’s emotions. Paragraphs and sentences should be short, and a “chunking” effect should be used to ensure the copy is broken up into smaller, digestible snippets.

2) The typographyHow you make what you write look has a huge impact on response rates and general interest. The fonts you use should be readable and legible. You might be tempted to use fancier typefaces, but that tends to make an invitation harder to read and understand rather than creating a sense of elegance. Instead, use sans serif fonts that are simple and minimalistic for great readability.

3) Symmetry – If your invite’s design elements (copy, images, any insignias, emblems, etc.) are well-balanced because they’re centered on the card itself, this creates a nice, aesthetic sense of symmetry that’s pleasant to glance at. Using symmetry adds to the overall appeal of the card.

4) White space – A card announcing a New Year’s event needs to emphasize and draw attention to the most important information: the location, time, data, and other crucial details. White or negative space (which doesn’t have to be white, per se) is a solid-colored area around this crucial information that frames it like a border. The effect is to make the actual information stand out more noticeably to readers.

5) Colors – Another useful design element in your card is your choice of colors. Colors enliven the design presentation and give helpful accents and touches to your readers. Colors are also used to make important information stand out—like who the sender is, what the name or title of your event is, etc.

New Year’s Graphics: Typography, Illustrations & Flyer Templates

New Year’s graphics aren’t limited to just quotes, photos, and cards. You’ll find a lot of creative New Year’s designs centered around different fonts, illustrations, and flyer templates.

New Year’s typography is festive font that epitomizes the celebratory mood of people as the clock counts down to midnight. These graphics are apropos for anything from photos that need a splashy New Year’s font to a template for a restaurant menu that has a special course just the last few weeks of December.

This festive typography comes in all sorts of shapes and sizes, from creative hand lettering to exotic calligraphy. They smartly spruce up any ordinary card, banner, or design to give them that unmistakable New Year’s flair that’s perfect for the season.

Here’s an assortment of finely-crafted New Year’s typography from our marketplace:

Then, there are New Year’s illustrations, which are attractive, graphical elements for use in anything from posters, t-shirts, flyers, and artwork that you want to distribute just in time for the new year. These illustrations come as vector or PNG files to allow you to design overlays for images, badges, stickers, tags, and other marketing materials.

Creative designers won’t have a shortage of ideas about how and where to use these illustrations. Here’s a selection of New Year’s-themed graphical illustrations from the marketplace: 

Now, if you walk the streets of a busy metropolis on New Year’s Eve, what’s the first type of advertisement material that you usually encounter? Flyers, of course! Whether it’s those stapled to telephone poles or pasted to walls, there seems to be no shortage of them in the days and weeks leading up to the big night.

Throwing a party or big get-together on New Year’s Eve means that you want a lot of attendees for it to be considered a success. Getting the word out over digital approaches like social media and text messages only reaches a certain number of people, but flyers on the street means that many passers-by will see the announcement for your big soiree.

For these occasions, you could design your own flyer from scratch and by hand, or you could do the more efficient thing: get one of the many attractive flyer templates to advertise your New Year’s event quickly.

Here’s a rundown of some of the best pieces we have in our marketplace: 

Graphics That Stun

Other seasons usually get more attention when it comes to graphics. Think of Halloween, Valentine’s Day, and Christmas. New Year’s isn’t traditionally associated with neat graphics, but this curated collection should make you rethink that.

Whether it’s the inspiring quotes that you’ll draw strength from next year or the beautiful New Year’s photos that enliven any presentation or site, it’s clear that the transition from the old year to the new one provides a lot of design inspiration and ideas.


Products Seen In This Post:

Free lettering worksheets


Download now!

img

Download now!

Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

Source: http://ift.tt/1cveRcI

Free Photoshop Brushes to Decorate Your Holiday Cards

Adobe Photoshop is a program that offers seemingly endless potential for creating. With all of the incredible features it boasts, it can sometimes be overwhelming to try to figure out how to make the most of them.

That’s where Photoshop brush expert extraordinaire Jessica Johnson comes into play.

She’s going to be walking us through some of her favorite brush techniques inside Photoshop. It will unlock your creativity and show you her insider techniques to create your own stunning holiday cards and illustrations!

Getting to Know Jessica

Jessica comes from a fairly traditional design background, having graduated from Missouri State University in 2002. "We BARELY had the internet when I was in university… so things were VERY different," Jessica explained.

imgPin It

Her university’s design department was headed by a group of distinguished “old school” professors. Although being very tough, Jessica learned to appreciate how they instilled in her the most important design fundamentals. These included how to properly approach design, and the importance of creative problem solving.

Jessica reflected, "These are the skills that are the foundation of who I am today as a designer." These skills, mixed with her insatiable curiosity, pushed her into the rewarding career of developing tools to help other designers.

Jessica’s Adventure into Creating Custom Tools for Designers

Jessica started creating design tools during a rough patch in her life. She was living in Miami Beach and her freelance work was drying up. On top of that her dog started suffering from heart issues, and the expenses piled up. Out of desperation she decided to pack her dog and belongings up to move back with her family in Missouri.

Avoiding the 9-5 Life

After staying in Missouri for a few months Jessica came to the realization that she needed to start making money fast, or she would need to start a more typical 9-5 job again.

"I had uploaded just a few products onto Creative Market up to that point with a few sales… but I had an idea for a product I thought could be a BIG hit," stated Jessica. "I wanted to create a kit for some gold foil effects, not shiny gold like you used to see on club flyers all the time, but a gold leaf / gold foil effect."

At the time, there wasn’t anything like it on the market. She had to work hard to bring her vision into life, and make sure that it looked good no matter what it was applied it to.

After releasing the product to a seemingly slow start Jessica said, "…it somehow gained traction and took off like crazy, and in those first few months I sold a BUNCH! All of my hard work, late nights, and manic over-creating (I created something like 180 original patterns which were the base of my effects) finally paid off!"

Jessica’s hit product is shown below:

Jessica reflected on this experience, "It was a high I will never forget, and hearing amazing feedback from my fellow designers was more rewarding than anything."

She also noted, "One of the things I love about the career I’ve been able to carve out through Creative market is the freedom I have to work wherever I want — which is a huge privilege — and being able to spend time with my best friends who live all around the world. I am able to live a life I never dreamed of up growing up in a small town in Missouri!"

She continued, "I even turned my travels into an instagram featuring my stuffed fox — that I’ve had since I was 3 years old — which went viral due to a fundraiser for a friend with cancer."

You can view her now famous travels with Mr. Fox here: http://ift.tt/2nO0QoJ

Stepping into Custom Brushes

Jessica built her niche in creating layer styles, but never stopped experimenting. "I had been purchasing brushes from my fellow designers, and became more and more intrigued by what was possible. That got me into experimenting with the brush settings and creating my own brushes for projects," she said.

Along the way, Jessica realized that she could take the brush techniques she developed and turn them into products for designers of all levels to enjoy and use.

"It was very essential for me to create a product that would let designers of all levels be able to pick up these brushes and start creating, no matter if they were a beginner or an advanced illustrator."

She continued, "I am proud to say that with the Impressionist Brushes and Wet Paint Studio (shown below), I was able to put something into the market that hadn’t been seen yet, and translate techniques I developed into a turnkey solution for so many of my fellow designers."

Hacking the Pattern Stamp Tool for Impressionist Color Blending Brush Strokes:

imgPin It

The pattern stamp tool is an often overlooked tool in the Photoshop arsenal. It’s a powerful design tool that can help you make amazing color blending effects and illustrations.

Since pattern overlays are perhaps the most common way to apply a pattern to an object in Photoshop, I feel that the pattern stamp tool — which simply applies the pattern to an area you paint with a brush — is overlooked by designers and illustrators.

More importantly, there is a setting WITHIN this brush that is also overlooked. The impressionist brush setting. When checked, instead of painting the pattern as you paint with your chosen brush, it will ‘spit out’ all of the colors that are WITHIN your pattern. If you grab a regular Photoshop brush and try this it will likely not look great. You will probably see unappealing bands of color as you paint.

However, if you tweak the Photoshop brush settings, you can disperse the brush marks so the brush creates an appealing blend of colors. What’s cool about this feature is you can create a pattern that contains exactly the colors you want in your brush stroke; even if they are unrelated.

The color jitter feature has long been included with Photoshop brushes, but there are limitations, and it’s tricky to be precise with the colors. You can blend foreground to background, or jitter the hue, but it’s nothing compared to the pattern stamp tool!

Wet Paint Brush Effects Are One of the Coolest Features in Photoshop You’re Not Taking Advantage of:

imgPin It

With the emergence of digital painting on our tablets, and new programs like Procreate luring designers away from Photoshop, it’s easy to forget that some of these ‘new’ features are already in Photoshop. You’re just not taking advantage of them!

Not only that, there are also amazing things you can do with Photoshop that you can’t do with apps such as Procreate.

With the wet paint brush tool in Photoshop, you can pick up and sample MULTIPLE colors at the same time (not just push them around), and adjust your brush settings to create amazing wet paint strokes that blend all of the colors you have sampled in amazing ways.

With the Right Tools ANYONE Can Be an Illustrator

True Story: I cannot draw. As a fine arts major, I had to take drawing and painting along with everyone, but my attempts at realism were mediocre at best. I always considered myself a ‘designer’ and never IMAGINED that one day I could be creating illustrations I would be proud of.

However, through this journey creating tools and resources for other designers, I discovered that I was becoming an illustrator! What I LOVE about advances in technology, is that it gives someone like me who can’t traditionally illustrate, the ability to bring ideas to life. All because I’ve created tools to make this possible.

By creatively harnessing the power of the tools within Photoshop, I’ve pushed my own boundaries and am now able to create designs and illustrations I never imagined possible!

Push Yourself Through Experimentation and Play

One of the most important things I can stress is giving yourself time for creative experimentation and play. A LOT of the time, my tools and resources were the direct result of ‘just messing around’ and not because I was expressly trying to create an effect.

You may not consider yourself an illustrator, but by harnessing the power of the amazing design programs we have, you too can create things you never imagined possible! You may find yourself creating your own illustration sets instead of purchasing them and they will be uniquely your own!

As I’ve released my sets of brushes, I get messages from designers of all levels saying how they are surprising themselves with what they are able to do because of the power of Photoshop tools! This holiday season why not experiment and see what you can create.

Now we can use Jessica’s techniques and brushes to create our own holiday cards!

Tutorial: Create Your Own Holiday Card

Download the Sample Brushes and Follow Along!

Step 1

Download and Install the Sample Brushes

Free Photoshop Brushes


Download them

img

Download them

Perfect for greeting cards

Add a special touch to your print design projects with this free set of brushes by Jessica Johnson.

In creating this holiday card design, we are using just a SINGLE mixer brush from my Wet Paint Studio collection, and I have provided 6 different ‘pre-mixed’ palettes that you can sample from to create beautiful brush strokes exactly like these!

In a hurry to see what you can create? Use the PRE-LOADED tool preset brushes in the file which have the colors already loaded for you!

Step 2

Using the Pattern Brush

Again, we will be using just a single pattern brush from my Modern Impressionist Pattern Brush Studio to create the glow of the holiday lights.

We will use 3 different Pre-Fab color palettes which will let you paint in beautiful, multicolored impressionist brush strokes that match the colors in the holiday lights! These brushes are also provided to you as a tool preset file, with the patterns already loaded and ready to go!

Step 3

Create Your Lettering

Create BEAUTIFUL ‘hand-lettered’ text with the gorgeous mixer brushes. NO layer style can emulate the directional brush strokes like you see here!

Pro-tip: Use your favorite font as a guide! Simply type out your text, create a layer above it, and follow the letters as a guide for your beautiful painted typography!

On this lettering, I used Buttermilk Farmhouse by Make Media Co. as a guide for my text!

Another tip: If you have the latest version of Photoshop CC 2018, use the stroke smoothing for even more fluid and natural strokes, even if you don’t have the steadiest hand!

Step 4

Illustrate the Greenery

Watch how easy it is to create beautiful illustrations with only two brushes.

Here, we draw out some very simple greenery shapes that anyone can master, and we let the brush do all the heavy lifting.

The mixer brush creates beautiful color blends that make even the simplest shapes beautiful and interesting. Add some gold into the mix, and be astonished and how beautifully it blends together — like real paint… ONLY BETTER!

Brushes Used:

  • Green Mixer Brush
  • Gold Accent Mixer Brush

Step 5

Create Glowing Holiday Lights

The glowing holiday lights are just as easy and fun to create! A basic oval shape becomes a glowing holiday fairy light when you load it full of beautiful colors from my Wet Paint Studio.

The base of the light is created with the gold accent brush. Then we use our pattern brush loaded with gorgeous Pre-Fab Color Palettes to create the artistic glowing effect around the fairy lights. After we brush the strokes, we will lower the opacity of that layer for the proper subtle effect!

Brushes Used:

  • Light 1 Mixer Brush
  • Light 2 Mixer Brush
  • Light 3 Mixer Brush
  • Gold Accent Mixer Brush
  • Lights 1 Multicolor Glow
  • Lights 2 Multicolor Glow
  • Lights 3 Multicolor Glow

Step 6: The Finale!

Put Everything Together

With only these 2 basic brushes, we can create a gorgeous artistic card like the one shown here. I hope you are inspired to experiment with Photoshop brushes more in the future, even if you don’t consider yourself an illustrator.

As you see here, there are a very powerful arsenal of tools within the Photoshop brush options. And NOW you have a couple insider tricks that can help you take better advantage of them to create designs and illustrations you never thought possible. It doesn’t matter if you are a designer, illustrator or even a hobbyist!

Continuing Jessica’s Story

"I carved out a niche career I never EVER could have imagined possible as I was making my way through design school," Jessica exclaimed. "Plus the fact I am doing work that thrills and inspires me, and makes a difference in other designer’s work, makes all the hard work worthwhile."

When asked about how she continues to create amazing products she said, "With each message or comment I get on my product, I am injected with a boost of happiness and motivation that I am making an actual difference in someone’s work or creativity."

"THIS is what keeps me going! If you learn something, share it with others! What you will get back is greater than what you put out…always!"

So with that message in mind, be sure to let Jessica know what you think of her brushes and techniques.

And should you create something awesome using the incredible brushes Jessica shared, be sure to link what you made in the comments below. We can all make this holiday season a little bit brighter with our creativity.

Free Photoshop Brushes


Download them

img

Download them

Perfect for greeting cards

Add a special touch to your print design projects with this free set of brushes by Jessica Johnson.

Source: http://ift.tt/1cveRcI

This Week’s Fresh Design Products: Vol. 102

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

saltandpepperdesigns

Salt and Pepper Designs showcases a diverse initial font offering.

adam.mc

Adam helps your photos come to life with presets that have a purpose.

zharkovairis

Irina loves to create beautiful things that other people can use.

scandistock

Sigrid shares her love of Nordic style with her photography.

ndesmonda

Nathania creates playful illustrations.

wripple

WRIPPLE offers handcrafted wedding stationary at a reasonable price.

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


Download now!

img

Download now!

Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

Source: http://ift.tt/1cveRcI

Meet Ultra Violet: Pantone’s Color of the Year for 2018

We had been seeing purple hues pop up in virtually every major brand redesign this year. Back in 2014, Pantone had already given us fuchsia/purple dreams selecting Radiant Orchid as Color of The Year. Still, nothing could have prepared us for Ultra Violet: a galactic, deep purple shade that is about to take the world of design by storm. In words used by the Pantone team this morning, "Ultra Violet lights the way to what is yet to come."

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What Purple Represents

We’ve covered some of the emotions associated with different colors here before. Purple, in particular, is often linked to terms like soothing, exciting, and calm. In a study on fashion brand personality, purple logos were significantly associated with sophistication, including traits like "feminine", "glamorous", and "charming".

As a color, purple is the result of combining red and blue in different proportions. Warmer purples (like lilac) contain more red and cooler purples (think periwinkle) contain more blue. Ultra Violet, the specific shade Pantone has chosen this year, is closer to blue, features a high chroma (intensity), and a low value (dark).

Hop On The Trend

Feeling ready to use Ultra Violet in your next project? Here are a few fonts, graphics, and templates that will make it much easier:

Designing your own brand?


Download now!

img

Download now!

Free Beginner’s Guide to Branding

A fun, friendly, FREE guide to build a stellar brand identity.

Source: http://ift.tt/1cveRcI

December Big Bundle: Over $1300 in Design Goods For Only $39!

We’re back with another amazing bundle of unbeatable design resources. For December, we’ve rounded up 81 items worth over $1,300, yours for just $39. Read on to see what’s included or jump straight to the bundle page for more information.

Get 3 Free Products Just for Sharing!

To give you a little taste of how awesome this bundle is, we’re giving part of it away free! All you have to do is go to the bundle page and use the share buttons.

The December Big Bundle

Here’s a quick look at all of the great products that you’ll find in this month’s bundle. Remember that bundles only last a week so this is your one shot to grab all these awesome items in one affordable purchase. For full details, head over to the bundle page.

OpiaDesigns

Swiss_cube

Anugraha Design

balabolka

Laura Worthington

Emma Make

Lettersiro

ShowUp! Typefoundry

GiaThemes

Rifqi Ali Ridho

Tide & Tree

Tanya Kart

Spread the Word and Earn

Odds are, if you love this bundle, so will your friends. If you sign up for our Partner Program and share the bundle on social media, you’ll earn 10% of every purchase for an entire year from all new customers you refer to Creative Market. How cool is that?

Source: http://ift.tt/1cveRcI

This Week’s Fresh Design Products: Vol. 101

Fresh Design Products is a regular series in which we highlight and celebrate fantastic new products that have been recently uploaded to the marketplace by new and seasoned Creative Market shop owners. It’s sort of like a quick stroll through a farmer’s market of design and creativity. Enjoy the sights, pick up new products, and follow talented shop owners. The products and shops curated for this series are selected by our Community Curator, Matt Borchert.

Brand New Shops

Talented designers are opening shops in the marketplace each week. We’re spotlighting a few promising new shop owners who are knocking it out of the park by uploading beautiful new design products to launch their shops! The previews you see here are often just a small taste of each shop’s full future offering, so be sure to follow them to stay tuned for more amazing assets.

elliegracedesigns

Ellie is a freelance photographer and graphic designer with a passion for all things pretty!

Ognjen

Ognjen started his store off with his highly inventive Rulers Font.

RovenaDesign

Anna of Rovena Design creates easy to use card templates that are perfect for the holidays.

filmslooks

Filmslooks Creative is a team of experienced designers and photographers that work hard to create useful tools.

Elizaillustration

Elizabeth creates magical Procreate brushes.

zinartwork

REPLACE ME!

Debut Uploads

In this section, we highlight new shop owners who have recently uploaded their very first product. If you like what they have to offer, encourage them to add more products for sale by commenting on and purchasing their first product.

Seasoned Veterans

Some of our shop owners at Creative Market have been in the marketplace and our community for quite some time. We want to recognize these hard working creators by sharing select new products as they release them. So, without further ado, let’s take a look at the latest offerings from our popular and up-and-coming shops.

Free lettering worksheets


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How to Launch a New Logo in 10 Steps

Regardless of your business size, launching a new logo is essential in helping your business successfully and instantly communicate its brand and values to the marketplace and beyond. Think for a moment about all of the famous logos you’ve already been familiar with, even as a small child.

There’s McDonald’s golden arches, Disney’s mouse ears, and Apple’s apple with a bite taken out of it. When you think of these logos, you already associate not just the brand’s products, but, more importantly, the unique feelings you get when you either think about the brand or your past interactions with it. Needless to say, a logo is extremely powerful when it comes to brand building.

So whether you’re a one-man creative entrepreneur, a small business graphic-design shop, or any other type of SMB, designing the perfect logo for your brand is crucial.

A logo shouldn’t be overly complicated, yet it should still succeed in quickly communicating the essence of your brand. Think that this is a tall order? That only the most famous brands deserve to have their own memorable logos? It’s time to reconsider that belief.

Here are the 10 steps to launch a new logo.

Step 1: Think About the Main Purpose of Your Logo

This is ground zero for your new logo launch. This is where you lay the seeds of why you want a new logo in the first place (or maybe you’re launching a new logo for your brand for the very first time), so take a lot of time to brainstorm what the new logo’s purpose will be.

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Ask yourself questions such as:

  • Do I want it to be a lettermark?
  • Should I go with a wordmark?
  • Does my business need a logo symbol?
  • Do I want an abstract mark?
  • Should I use a mascot as my logo?
  • How about a combination mark?
  • Should I choose an emblem?

These questions are based around the seven types of logos you can play around with:

  • Lettermark – A font-based logo that’s great if you have a long name you want to condense into an acronym
  • Wordmark – Ideal for a new business with a shorter name, as this font-based logo spells out your whole name
  • Logo symbol – Exclusively a graphic-based icon, this is good if your business has a longer name that’s best represented with an image instead or if you want to go global and don’t want to run into translation problems
  • Abstract mark – An abstract geometric form, as opposed to a specific and identifiable image, great if you want to be extremely unique with your logo
  • Mascot – An illustrated character representation of your brand (think KFC’s Colonel Sanders)
  • Combination mark – A logo made up of a lettermark or wordmark together with an image, symbol or mascot
  • Emblem – A type of logo with a font within an icon or symbol, like Starbuck’s logo

Our CM marketplace features tens of thousands of ready-to-use logo templates that’ll help you make the right decision.

Step 2: Understand Your Brand

Now that you’ve come to a decision on what type of logo will best serve your business, it’s time to determine if it aligns with your brand. Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose.

For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. The new logo wouldn’t communicate anything that this fast-food empire chain stands for!

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So, you, too, need to have a clear understanding of what you stand for before you launch a new logo. Ask yourself the following questions. Is your brand:

  • Fun?
  • Serious?
  • Light-hearted?
  • Reliable?
  • Superb?
  • A leader?

Basically, you want to identify specific qualifiers for your brand that help guide you on what type of logo to go with.

For instance, if your business is a creative endeavor in the graphic-design business, then using a mascot—traditionally associated with children and family-friendly brands (think Tony the Tiger and Lucky, the Lucky Charms cereal mascot)—wouldn’t be the best decision.

Step 3: Understand Your Audience

This ties in so closely with Step 2 because your audience will expect certain things from a brand in your industry. If you’ve done the necessary market research to figure out your audience, then you already know how to identify and appeal to them.

That’s why it’s so important to get the logo design and launch just right: Your audience isn’t going to respond well to cartoony mascot characters if your brand is a creative service that offers businesses solutions to their problems. They may misconstrue, instead, your brand as being related to toys, cartoons or something family.

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Ask yourself what draws your audience in and also what would repel them.

Step 4: Design!

Now that you have all of the basics lined up, you’re ready to design your logo or commission someone else to craft it for you.

There are varying estimates for how much you should spend on the logo design process. Deluxe pegs the cost of a reasonably good design at no less than $200, with prices escalating for more complex designs. On the other hand, Entrepreneur’s range is extremely wide—anything from $5 for a scrappy and cash-strapped startup to pushing close to a $1 million for a top-of-the-line, prestigious marketing agency.

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The truth is subjective and case-dependent: if you are a startup that needs to save on costs, consider going in-house and lean, but if you’re an established company that has already found product-market fit, then it might make sense to invest on specialized consulting and design services.

Here are some magnificent logo templates from the plethora of creatives on the CM marketplace:

Step 5: Don’t Rush the Launch!

Give yourself more than enough time to launch your new logo. Nothing is worse than a rushed rollout that sees brand missteps like failed logo alignment across all platforms.

To be clear, a new logo launch doesn’t mean that you simply design or redesign your logo, and then debut it. You want to generate buzz for it; after that, you want to make sure there’s a logo rollout across all of your brand entities or platforms.

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Let me say it again with added emphasis: you need to plan for your new logo launch well in advance. Just creating a new logo or redesigning a logo won’t cut it. Your audience won’t follow what you’re doing if you just launch a new logo with no accompanying announcements and media.

That’s why the logo launch shouldn’t be rushed. If you don’t give yourself enough time to prepare for the launch, you’ll end up with a new logo alright, but not enough media and buzz to get people talking and excited about it (not to mention a likely confused audience that’s suddenly greeted with a new logo with no advance warning!).

For example, when we refreshed Creative Market’s logo, there was a special announcement calling attention to it.

Step 6: Do an Internal Launch First

Think of an internal launch as something similar to the soft opening of a new restaurant: it’s a way to prep and make sure everyone’s on the same page before the actual, real opening or launch.

An internal launch is integral to bringing your entire team up to speed, so that the official new logo launch goes off without a hitch (read: no one on your team leaks news of it before the slated date).

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Hold a company-wide gathering or event for all your employees, during which everyone should receive an official brand style guide that specifically details the new logo and any accompanying branding changes. Here’s also where you can share promotional materials—like T-shirts, balloons, stickers, mugs, etc.—that showcase the new logo.

Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch

This is applicable to entrepreneurs, small businesses, and SMBs that have been around for a while and so have various online and offline properties on where their logo already appears. That can include the website, social media profiles, YouTube channel, online directories, business cards, physical signage, and sales materials and marketing collateral.

When you launch your new logo, you’re not just launching one logo. You are launching it across several platforms, online and offline. To avoid rebranding confusion, your new logo has to appear consistently across all of these platforms at the same time. Only then will your new logo launch be successful.

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Realistically, your new logo launch has to include a simultaneous logo launch across all of your brand’s different properties, both online and offline. Make plans that, on the day of the logo unveiling, all of your properties display the new logo at the same time.

To ensure you get all the platforms, make a list in advance of where you know your brand’s logo appears. This can be anything such as:

  • Website
  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
  • Forums or Message Boards (Quora)
  • Email signatures
  • Internet ads (PPC)
  • Brochures
  • Whitepapers
  • Flyers
  • Sales letters

Step 8: Write a Blog Post Announcing the New Logo

For a lot of companies and businesses today, their corporate blogs function as their de facto news wires. In other words, any new announcement of a new feature, rebrand or anything else of merit is published on their blogs.

So when you do your logo launch, be sure that you take to your blog to make the grand revelation. This also helps the share-worthiness of your announcement, as publishing it to your blog makes it a cinch for readers and the press to share it on their social media accounts.

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The beauty of publishing content on your blog is that you’re readily able to repurpose and republish it elsewhere on the web since not everyone will be reading your blog. If you have a Medium account, you should definitely repost your blog post there. LinkedIn is another great outlet on which to repost your announcement.

Publishing a blog post lets you make your logo announcement in a pithy way, as often just a few paragraphs will suffice to let the world know of your rebranding.

Step 9: Generate Buzz Via Social Media

Social media is the great equalizer when it comes to brands succeeding in pushing their messages out on the web for a very cost-effective price. According to Adweek, a staggering almost 90% of all businesses in the U.S. currently use social media to market themselves.

That’s because social media reaches a lot of people and, by extension, your target audience. Since so many people are using it and monitoring it for any social brand mentions, it’s the ideal place to generate buzz for your new logo launch. It doesn’t take much effort to put out a tweet, share a Facebook post, and potentially even create a short YouTube video talking about your new logo launch.

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Taken across the biggest social media platforms, your logo-launch announcement can literally reach millions and millions of people and your target audience.

Step 10: Alert the Media

The media’s always looking for a good story, especially when news websites need to publish a lot of content to stay on top of Google’s ranking factors for SEO. The launch of your new logo will benefit tremendously from media coverage.

Many news sites have dedicated links and contact information to let people submit news tips or otherwise mention anything that’s considered newsworthy. Don’t think that you have to go to the biggest publications either to get a mention of your new logo launch. Thanks to the “shareability” of news on the Internet, even smaller publications’ mentions can gain traction on social media.

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Failing that, you can even get in touch with reputable link-building companies like Audience Bloom, whose business model is based on writing high-quality content referencing brands and then getting journalists to publish it on various websites.

Essentially, anything you can do to raise awareness in the media of your new logo launch is going to be worth your time and effort.

It’s Time to Launch

With these 10 steps, you’re ready to launch your new logo and get it as much traction and exposure as possible. By following these steps, you’ll also succeed in rolling out your new logo consistently on each platform where you have a brand presence. This is exceptionally important to retain brand cohesion and avoid the bad effects of any brand confusion.

Remember: A logo is the face of your brand that should communicate instantly what your brand’s all about, so choose wisely during the logo-rollout process. Nailing the logo launch can mean the difference between a lukewarm or outright negative reception and renewed interest and revitalization of your brand thanks to a killer logo that rolled out seamlessly.


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20 Stellar Fonts from Outer Space

Outer space has always captured our imaginations. As children, we would dream of flying on rockets, exploring galaxies, or fighting off aliens. As adults, both science fiction and actual space explorations fuel our desires for the unknown. From books, movies, to live NASA feeds on YouTube, the space age is only just beginning.

Whether you’re into outer space or not, these out-of-this-world space fonts still have a place in your design toolkit for future projects.

20 Fonts from Outer Space

1. Akido Edgy Modern Font

This modern font family with an edgy, futuristic appeal from Alexandrumolnar will go great with architecture, commercial, or sci-fi works. Buy now and get a super cool Vintage Badge as a bonus!

 

2. Anxiety Font

For something truly breathtaking, take a leap of faith on this lovely typeface by Drizy. Ideal for use on headlines, logos, web graphic design, posters, and other print projects, this is one product that pays for itself many times over.

 

3. Transistor Font FREE Download

Introducing this super-condensed, flexible, sans-serif fit for creating headlines and logos that have long words. Crafted with care by RetroSupply Co.. The best part? Try it for FREE and only buy when you’re satisfied.

 

4. Calling Code

This refreshingly simple mono-spaced font by Dharma Type is reminiscent of the coding text style used for many programs. This is what you call effortless elegance.

 

5. Aguda Font Family

Graviton Font Foundry gives you this modular, geometric typeface that consists of eight styles along with small caps and several alternate characters.

 

6. Ogre Typeface

Sometimes, bigger is better. Tugcu Design Co. has just the thing with this tall and narrow display lettering style that’s perfect for artworks that demand plenty of space.

 

7. Metrica Font

Inspired by architectural forms and negative spaces, this font by Oliver James is all about style and simplicity. Great when used with editorial work, advertising, and other commercial projects.

 

8. Aquawax Complete Family

Looking for a font that’s more fluid? Zetafonts presents this geometric sans serif typeface family crafted for maximum screen readability and made to cover for over 40 languages. The collection also includes accents to truly enhance its seamless appeal.

 

9. Meteoric Light Font

This soft and rounded sans serif is ready to take you for a ride. From NunoDias, it’s a playful three-weight type family that lends a distinct outer space feel to any design.

 

10. Mokoto Glitch Typeface

Create something totally out of this world with this glitchy typography from Drizy. With four font layers, you can easily customize them to achieve your desired effect. Great for web or print artworks.

 

11. Galaxy

Inspirationfeed presents this all caps lettering style that’s bound to make any project eons better. Use on posters, slideshows, or greeting cards to add a truly unique futuristic touch.

 

12. Voyager Typeface

In the future, mankind may very well be voyagers to other galaxies or solar systems. But for now, go on your own sci-fi journey in this imaginative typography by Tugcu Design Co.

 

13. Lightyear Typeface

In this 1950’s science-fiction era inspired font by thomas_ramey, the super extended capitals with the all-capped lowercase make for a truly interesting combination. Buy it today and see what wonders it brings!

 

14. Organa

Out with the old and in with the new – try this stylish geometric font family and see what possibilities you can create. Crafted with care by TypeFaith Fonts.

 

15. Solaris Futuristic Font

Tugcu Design Co. invites you to write stories of tomorrow using this bold and exciting space font. Complete the entire theme by purchasing their Sci Fi Bundle, too!

 

16. Nebula

The sky’s the limit for this liquid style font from The Artifex Forge. Drawn in “liquid style”, its simple, stylized, round-ended lines seem to give off the illusion of dripping. This makes it perfect for larger-than-life projects such as posters, game covers, retro themes, sci-fi books, and more.

 

17. Wilhelm Font & Space Vectors

Sometimes, soft lines and curves just won’t do the trick. For these instances, you need a lettering style that’s as aggressive as you. Capture this appeal with a little help from this bold typography by Badspark.

 

18. Equinox Typeface

For inspiration, mankind has often looked at the stars and the heavens. Give your projects the same spark of creativity using this minimal but clean font family from Tugcu Design Co.. Although it has a futuristic look, the simple lines make it versatile enough to be used outside of sci-fi works.

 

19. Centauri Futuristic Font

Tomorrow begins today with this ultramodern typeface by Tugcu Design Co.. From posters, animations, videos, to print projects, its extra wide letters is sure to grab some attention.

 

20. Colorful Space-Vector Typography

Polar Vectors gives you this amazing galaxy-themed illustrative font, featuring a colorful universe with planets, stars, and comets for each letter. Each detail has been well-thought out to bring you closer to the stars.

 

~

Inspired by these space-themed fonts? Buy and download your very own typeface family today. Even if you don’t use it immediately, you’ll be surprised by boundless possibilities by simply experimenting with different designs.

Creative Market can help you find the right handcrafted content to help bring your works “to infinity and beyond”! Simply search from among thousands of independent creatives from around the world. Go ahead – explore the unknown and see what treasures it holds.


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Free lettering worksheets


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Getting started with hand lettering?

Download these worksheets and start practicing with simple instructions and tracing exercises.

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How to Install and Use Photoshop Gradients

I don’t know about you, but gradients are one of those things that I wrestle with a lot in Adobe Photoshop. I can never seem to find the right blend of colors, and it never flows quite the way I expect. Fortunately, there’s an alternative: I can buy them. That brings up another problem, however. How do you install a gradient in Photoshop, anyway? And once it’s installed, how do you use it?

As it turns out, it’s a super simple process. There’s absolutely nothing to be intimidated about, so why worry? Let me walk you through the whole thing. Trust me; it’ll be easy.

For reference, I’m doing everything on a Mac running macOS 10.13.1 (High Sierra) and Adobe Photoshop CC 2018.

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Step 1: Get a gradient

You’ve got to start somewhere, and if you take my suggestion, it’d be right here at Creative Market. There’s a whole section dedicated to Gradients right here, and they’re available for a variety of prices. I decided to grab Sky Gradients for a few reasons. I find natural looking skies to be tricky to reproduce, and some of these look a bit metallic, which is another toughie for me. So it ticked a lot of buttons off my list, which is always nice. After paying for the product, it downloaded to my desktop as a zip file. Once it was unzipped, I was good to go.

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Step 2: Install the gradient (Option 1)

You’re now going to have a .GRD file to deal with, and if you have your icons turned on, you’ll see GRADIENT written on the file. Open up Photoshop, and click on the Gradients panel. In the upper right-hand corner is a gear. Click that, and then "Load Gradients." Navigate to your gradient package, and — ta-da! — the gradient is installed.

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Step 2: Install the gradient (Option 2)

On a Mac, go to Applications > Adobe Photoshop CC 2018 > Presets > Gradients and drag your gradients file in there. Just like that, you’re done.

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How to Use Gradients

Now that you’ve got the gradients installed, it’s time to use them. To test things out, I created a standard Photoshop doc that measured 7X5 inches, and sectioned that into five different columns using guides, one for each type of gradient. To pull a gradient, you use the Gradient tool (naturally) to pull a line. The distance of that line determines how long the gradient will play itself out. To keep that consistent, I created three vertical rows using guides, which gave me two spots to use for my gradients as a stopping and ending point. Then I placed a centerline in the middle of my five columns. The results you see here, then, are what happens when you pull the exact same gradient line in the exact same space using the same gradient swatch, but switching up what type you’re using. Here’s a closeup of the guides:

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Did I lose you yet? No worries. Just look at the pretty colors.

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Types of Gradients

From left to right we have a Linear, Radial, Angle, Reflected, and Diamond gradient. Let’s get into each.

A Linear Gradient travels the full spectrum of the swatch within the line that you pull. In this case (and every example here) I pulled a line from the bottom of the first row to the top of the third row designated by my guides, and you can see how the blue/white/orange fade plays out. It shifts from the starting point (the dark blue) and gently transitions into the orange at the stopping point. It’s very pretty, and the most straightforward example of a gradient that you’ll see. Now let’s get into the bigger stuff.

Next is a Radial Gradient, which, as you could probably guess, radiates the color out from the center. In this case, the center point is where I began my line, which is where the dark blue sits in the pattern. The color still transitions from dark blue to orange over the course of the line, but now it does it by radiating out from the center of the first point. If I wanted to put a color highlight on a ball to make it appear to be three-dimensional, this is one way to do it.

The Angle Gradient is the middle one, and again, the same methodology was done to create the design. But now, the pattern is quite different. The effect is almost like you’re looking at the top of a cone down to the ground, with the peak being the starting point for my gradient line. The color here shifts from dark blue to orange as it rotates clockwise from the initial point, but then ends as the blue and orange hit each other with a hard edge. It’s a unique look, and I can see how it would work quite well in some designs.

Next up, a Reflected Gradient. Here, it begins and ends along the line, per usual. But instead of transitioning from one to the other per the Linear Gradient, the exact same pattern is duplicated going vertically from the starting point. It’s a reflection of a Linear Gradient, so the pattern goes from orange to white to blue to white to orange in twice the distance of the Linear. This also means that when you’re placing your line, you want to be sure that you have the space for the reflection to play out properly.

Finally, the Diamond Gradient. Like the Radial, this one does travel the full spectrum of the swatch throughout the course of the line. But instead of radiating out from the middle, it forms a diamond pattern with four corners.

Get Creative

Now the process turns to you. The list of things that you can do with gradients is extensive, and you’re only limited by your imagination. What kind of things will you create? Let us know!


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