Great Work: ASOS on Instagram Stories

Stills from ASOS’ first campaign on Instagram Stories

ASOS was founded in 2000 and has become one of the world’s best known online retailers: it now stocks over 80,000 products and sells a staggering 300,000 dresses and 85,000 men’s shirts each week.

The brand also has a vast following on social media. Its Facebook page has 5.2 million likes and 6 million Instagram users follow the @asos account. An in-house content team produces video and editorial content for ASOS’s print magazine, website and social channels and put out 1600 videos and 500 articles over the past 12 months.

ASOS has also been experimenting with creative ad formats and released its first Instagram Stories campaign earlier this year. A 15-second spot was created to drive brand awareness and engagement among its core audience of 20-somethings.

The spot shows a young men and women jumping into a pool, playing basketball and joking around in a house in north London. It ends with the message ASOS: Next Level You, highlighting the brand’s focus on celebrating individual style.

Footage looks as if it was shot on a mobile, resulting in a campaign that feels native to the format and in keeping with the type of videos uploaded by users. Instead of pushing a particular product, the ad aims to showcase a range of items and promote the brand’s key message. Models are pictured in formalwear and sportswear as well as jeans and dresses, highlighting the diversity of ASOS’s offering.

Leila Thabet, Global Director of Content and Engagement at ASOS, says the aim was to create a video that was “sympathetic” to the platform. The ad was shot in a vertical format and created with Instagram Stories in mind.

“It’s more about delivering a brand message, and helping to drive awareness and engagement and ideally entertaining our audience,” she told Facebook.

More stills from ASOS’ Instagram campaign

The video reached 3 million people in the UK and saw a 14-point uplift in ad recall in the UK and a 3-point increase in brand awareness. It also led to a 7-point increase in brand awareness in the US.

The success of the project lies in ASOS’s willingness to experiment with different formats – from live action videos to stop motion animations and behind-the-scenes content from shoots. The Stories campaign doesn’t try to push specific items and aims to deliver content that is stylish and is engaging to watch.

Offering some advice for other brands, Thabet says: “Don’t be afraid to test new formats … make sure [you’re delivering] the right message on the right platform and that you understand how where and why people are using Instagram stories and weave your brand’s narrative into that.”

Great Work is part of Inspire, a year-long partnership between Creative Review, Facebook and Instagram to showcase outstanding creative work across both platforms. Facebook and Instagram’s Creative Hub was launched this year to help the creative communities understand mobile marketing. The online tool allows creatives to experiment with content formats from Instagram video to Facebook Canvas and produce mock-ups to share with clients and stakeholders. It also showcases successful campaigns created for mobile. Try out the mock up tool at http://ift.tt/2jroD6Z and see the inspiration gallery at http://ift.tt/2iIXEnl

The post Great Work: ASOS on Instagram Stories appeared first on Creative Review.

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Say Hello to Japandi (The Minimalist Design Trend You’ve Been Waiting For)

japandi

Japandi is one of 2017’s coolest style trends. Image: Powda Constructions

Sometimes two styles are better than one. Japandi, one of 2017’s coolest design trends, is absolute proof of that. This hybrid aesthetic combines the modern-rustic vibe of Scandinavian — or Nordic — designs with the traditional elegance that’s associated with Japanese styles. Together, they’re about to become your new favorite take on minimalism.

If you’re as intrigued by Japandi as we are, read on. We explain in more depth what Japandi is, why it works so well and how to make it work at home. Trust us when we say this trend is everything that you’ve been waiting for.

japanese and scandinavian

This look combines the best elements of Japanese and Scandinavian design. Image: Studio Revolution

What is Japandi?

Simply put, Japandi is a hybrid trend. This new look takes the modern flair of Scandinavian design and combines it with the timeless elegance of a Japanese aesthetic to create a style that brings together the best of both worlds.

It’s not hard to see why these two styles have been paired. Though they come from different sides of the globe, they share similar principles. Both are exercises in minimalism. They both emphasize the importance of creating function-driven spaces defined by a handful of statement pieces rather than an abundance of décor.

It’s their differences that help make this mash-up especially interesting. While Japanese spaces can get overly sleek, the rustic details in Nordic design add variance. Where Scandinavian interiors have a tendency to be so neutral they can appear antiseptic, the rich color palette of Japanese design gives the room more warmth.

japanese color palette

Use a contrasting color palette. Image: Scandinavian Homes

Pick contrasting colors

We’ve talked before that contrast is key to creating visually interesting interiors, and Japandi is no exception. In this case, the color palette is the easiest way to see how juxtaposition defines this trend and creates a new and exciting look.

The first step is understanding the defining shades of each style. On the one hand, Nordic design is characterized by a mix of light, neutral hues, natural woods and pops of pastel accents. Japanese style, on the other hand, is known for richer tones. It’s built from stained woods surrounded by eye-catching additions of black and red.

Most Japandi rooms start with a darker base, usually a saturated, neutral shade. The contrast is then created through incorporating a mix of light woods and stark, black hues. Even the accents are usually monochromatic. However, a few vibrant colors can be added through natural sources such as house plants.

Scandinavian furniture

Make sure your furniture has both a Scandinavian and Japanese touch. Image: Scandinavian Homes

Combine both furniture styles

In both Scandinavian and Japanese interiors, one thing is absolutely true: the furniture is immediately identifiable. If you’ve been around the design world for any length of time, you should be able to place furniture from either of these aesthetics without needing a second glance. In that vein, it only makes sense to ground Japandi spaces by using a mixture of pieces from both.

Again, while both furniture styles are defined by clean lines and an emphasis on practicality, there are a few key differences. Scandinavian furniture is typically made up of light woods and has a relaxed, almost farmhouse quality to it. Japanese pieces, on the other hand, are a bit more refined. They feature stained or painted woods and come in more elegantly curved shapes.

Using a mixture of both in your design allows you to drive home that sense of harmonious contrast. Feel free to use a mix of wood tones in the space and incorporate pieces with both curved and straight lines. Doing so adds a unique sense of texture to the room, which helps make it visually interesting.

mix accessories

Let accessories be statement pieces from both aesthetics. Image: Scandinavian Homes

Choose statement accessories

Accessories have a lesser degree of importance in both Scandinavian and Japanese designs. Since these rooms are so function-driven, strictly decorative items take a backseat. That said, each aesthetic does incorporate a few, statement décor pieces to ensure the design feels intentional.

Scandinavian accent pieces focus on comfort. They rely on items such as plush rugs, bountiful throw pillows and cozy blankets to give their interiors a homey feel. Japanese accents tend to be utilitarian items such as vases or screens. Japandi rooms ideally include a mix of both, though still feel simple and scaled back.

In both aesthetics, there is one truly unifying factor. Both styles rely heavily on natural elements such as plants to breathe a sense of vibrancy into their décor. Be sure to include some plants into your Japandi interiors to make the room seem even more cohesive.

Japandi

Japandi offers inviting simplicity. Image: Koch Architects Inc., Joanne Koch

Japandi may be new in 2017, but we’re sure it’s here to stay. By combining the best parts of Scandinavian and Japanese designs, this look might just be the pinnacle of inviting simplicity. If you’re as enamored with this look as we are, keep this post close at hand. In our minds, it’s only a matter of time before we see Japandi looks everywhere.

What do you think of the Japandi trend? Will you use this look in your own interiors? Share your thoughts with us in the comments.

The post Say Hello to Japandi (The Minimalist Design Trend You’ve Been Waiting For) appeared first on Freshome.com.

Source: https://freshome.com

Great Work: ASOS on Instagram Stories

Stills from ASOS’ first campaign on Instagram Stories

ASOS was founded in 2000 and has become one of the world’s best known online retailers: it now stocks over 80,000 products and sells a staggering 300,000 dresses and 85,000 men’s shirts each week.

The brand also has a vast following on social media. Its Facebook page has 5.2 million likes and 6 million Instagram users follow the @asos account. An in-house content team produces video and editorial content for ASOS’s print magazine, website and social channels and put out 1600 videos and 500 articles over the past 12 months.

ASOS has also been experimenting with creative ad formats and released its first Instagram Stories campaign earlier this year. A 15-second spot was created to drive brand awareness and engagement among its core audience of 20-somethings.

The spot shows a young men and women jumping into a pool, playing basketball and joking around in a house in north London. It ends with the message ASOS: Next Level You, highlighting the brand’s focus on celebrating individual style.

Footage looks as if it was shot on a mobile, resulting in a campaign that feels native to the format and in keeping with the type of videos uploaded by users. Instead of pushing a particular product, the ad aims to showcase a range of items and promote the brand’s key message. Models are pictured in formalwear and sportswear as well as jeans and dresses, highlighting the diversity of ASOS’s offering.

Leila Thabet, Global Director of Content and Engagement at ASOS, says the aim was to create a video that was “sympathetic” to the platform. The ad was shot in a vertical format and created with Instagram Stories in mind.

“It’s more about delivering a brand message, and helping to drive awareness and engagement and ideally entertaining our audience,” she told Facebook.

More stills from ASOS’ Instagram campaign

The video reached 3 million people in the UK and saw a 14-point uplift in ad recall in the UK and a 3-point increase in brand awareness. It also led to a 7-point increase in brand awareness in the US.

The success of the project lies in ASOS’s willingness to experiment with different formats – from live action videos to stop motion animations and behind-the-scenes content from shoots. The Stories campaign doesn’t try to push specific items and aims to deliver content that is stylish and is engaging to watch.

Offering some advice for other brands, Thabet says: “Don’t be afraid to test new formats … make sure [you’re delivering] the right message on the right platform and that you understand how where and why people are using Instagram stories and weave your brand’s narrative into that.”

Great Work is part of Inspire, a year-long partnership between Creative Review, Facebook and Instagram to showcase outstanding creative work across both platforms. Facebook and Instagram’s Creative Hub was launched this year to help the creative communities understand mobile marketing. The online tool allows creatives to experiment with content formats from Instagram video to Facebook Canvas and produce mock-ups to share with clients and stakeholders. It also showcases successful campaigns created for mobile. Try out the mock up tool at http://ift.tt/2jroD6Z and see the inspiration gallery at http://ift.tt/2iIXEnl

The post Great Work: ASOS on Instagram Stories appeared first on Creative Review.

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Great Work: ASOS on Instagram Stories

Stills from ASOS’ first campaign on Instagram Stories

ASOS was founded in 2000 and has become one of the world’s best known online retailers: it now stocks over 80,000 products and sells a staggering 300,000 dresses and 85,000 men’s shirts each week.

The brand also has a vast following on social media. Its Facebook page has 5.2 million likes and 6 million Instagram users follow the @asos account. An in-house content team produces video and editorial content for ASOS’s print magazine, website and social channels and put out 1600 videos and 500 articles over the past 12 months.

ASOS has also been experimenting with creative ad formats and released its first Instagram Stories campaign earlier this year. A 15-second spot was created to drive brand awareness and engagement among its core audience of 20-somethings.

The spot shows a young men and women jumping into a pool, playing basketball and joking around in a house in north London. It ends with the message ASOS: Next Level You, highlighting the brand’s focus on celebrating individual style.

Footage looks as if it was shot on a mobile, resulting in a campaign that feels native to the format and in keeping with the type of videos uploaded by users. Instead of pushing a particular product, the ad aims to showcase a range of items and promote the brand’s key message. Models are pictured in formalwear and sportswear as well as jeans and dresses, highlighting the diversity of ASOS’s offering.

Leila Thabet, Global Director of Content and Engagement at ASOS, says the aim was to create a video that was “sympathetic” to the platform. The ad was shot in a vertical format and created with Instagram Stories in mind.

“It’s more about delivering a brand message, and helping to drive awareness and engagement and ideally entertaining our audience,” she told Facebook.

More stills from ASOS’ Instagram campaign

The video reached 3 million people in the UK and saw a 14-point uplift in ad recall in the UK and a 3-point increase in brand awareness. It also led to a 7-point increase in brand awareness in the US.

The success of the project lies in ASOS’s willingness to experiment with different formats – from live action videos to stop motion animations and behind-the-scenes content from shoots. The Stories campaign doesn’t try to push specific items and aims to deliver content that is stylish and is engaging to watch.

Offering some advice for other brands, Thabet says: “Don’t be afraid to test new formats … make sure [you’re delivering] the right message on the right platform and that you understand how where and why people are using Instagram stories and weave your brand’s narrative into that.”

Great Work is part of Inspire, a year-long partnership between Creative Review, Facebook and Instagram to showcase outstanding creative work across both platforms. Facebook and Instagram’s Creative Hub was launched this year to help the creative communities understand mobile marketing. The online tool allows creatives to experiment with content formats from Instagram video to Facebook Canvas and produce mock-ups to share with clients and stakeholders. It also showcases successful campaigns created for mobile. Try out the mock up tool at http://ift.tt/2jroD6Z and see the inspiration gallery at http://ift.tt/2iIXEnl

The post Great Work: ASOS on Instagram Stories appeared first on Creative Review.

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connecting during the holidays.

connecting during the holidays. / sfgirlbybay

one of the best things about moving back to los angeles is that instead of traveling and spending excessive time in airports i’m closer and more connected to my family here. i now get to host christmas each year and it’s something i really look forward to. plus i get to decorate! this year i opted for a small tree (in a vintage pickle jar no less!) and a display of a lot of christmas memorabilia from childhood — like the stocking my mum made me when i was just a little girl. with everyone joining me at home this year, i was thrilled when NETGEAR invited me to try out their Orbi Whole Home WiFi System so everyone can stay connected while we’re lounging and cooking. my nieces desperately need to text, instagram and snapchat and my mum might freak out if she can’t play words with friends and my brother needs to check in with his cycling stats or he’ll lose his mind. i too, like the ability to look up christmas recipes as i’m cooking so Orbi lets us all do our own thing without slowing us down. and since i don’t have a television set, we can also all watch holiday movies (miracle on 34th street, anyone?) together on my large desktop screen.

connecting during the holidays with orbi home WiFi from NETGEAR. / sfgirlbybay

Wi-Fi is the next utility and as technology has become universal in our everyday lives, hardware manufacturers need to build products that meet both the performance and design needs of our modern homes and the Orbi does just that. and with a super sleek design, it blends right into your decor without a lot of wires and mechanics and the Orbi Whole Home WiFi System covers up to 5,000 square feet! and it blends perfectly, is easy to set up using color LEDs that guide you through the simplest setup process and it also easily works with your existing service provider’s equipment so you’ll enjoy better WiFi everywhere. to learn more about Orbi, visit Orbi here. here’s to happy families over the holidays, everyone!

holiday decorations and orbi home WiFi. / sfgirlbybayvintage holiday decorations. / sfgirlbybayvintage holiday decorations. / sfgirlbybayvintage holiday decor. / sfgirlbybayvintage holiday ornaments under glass cloche. / sfgirlbybayhome WiFi with Orbi from NETGEAR. / sfgirlbybay

• photography by lily glass for sfgirlbybay.

This is a sponsored post in partnership with NETGEAR and all words and opinions are my own. Thank you for supporting the brands that help keep sfgirlbybay going with fresh content every day. To learn more about Orbi, visit NETGEAR’s website.

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Winter Home Prep

By: Sarah Callahan, Blogger

Winter in South Dakota is no joke! Since I moved to South Dakota over 5 years ago I have had some pretty crazy winter weather. I grew up in Indiana and we had some was rough winters, but the dramatic difference between here and there is the wind factor. There is running meme on FaceBook about why do we live where being outside hurts my face. Every place has its more difficult weather patterns and South Dakota’s just happens to be winter! Being prepared is the best thing you can do when it comes to the impending doom of winter.

The best time to prepare for winter is before it hits! Usually when the temps really start to drop during the night, it is time to start your winter prep on your home.

6666068377 bb9476c1a8 z uncategorizedImage from Flickr

Dodging the Draft

Weather striping around the windows of your home is the main way wind doesn’t constantly come into your home. If this striping is old or cracked you may need to replace it. Depending on how the striping is done you may need to remove all of it and put all new stripping down. Check the weather stripping on your windows, doors and your garage door as well. According to PopularMechanics.com drafts can waste 5 to 30 percent of a home’s energy.

You can do a couple things even if you are a renter versus a homeowner to help prepare for the winter’s cold. You can get plastic to put over your windows to help with any draft that may be coming in from them. I live in an older home and odd enough the windows that have been replaced in our home are the drafty ones! The old windows that are original with the home are much less drafty, maybe because they have storm windows that are in place. We only put plastic up over the windows that are the newer ones in our home. This is in our main living area.  You can get a window insulation kit at your local hardware store or Wal-Mart. You can also hang heavy material curtains over your windows or patio doors, this will also help keep down any drafts. During the winter you can actually see the plastic over our windows blowing in and out from the drafts, so this is an important one for us in our older home!

For any exterior door you can buy or make a draft snake that slides underneath of your door. It provides a barrier for the underside of the door for any wind that may try to get in. In one apartment I had in Indiana the draft under the front exterior door was so bad snow was blowing into the apartment. One simple fix was to roll up a towel and place it at the bottom of the door. This sadly did not stop the snow completely. The towel needed to be replaced frequently because it was soaked from snow coming in and then melting. You can use a towel or get an inexpensive draft snake at your local hardware store or Wal-Mart.

24729041141 2b5b937501 z uncategorizedImage from Flickr

Maintaining Your Maintenance Plan

Be sure to keep up on your regular maintenance for your furnace. You should have it checked before the harsh weather comes because once it hits everyone is going to be calling them. If you have it tested before hand you can be sure your home will stay warm and you won’t be caught in the cold waiting on them to come fix your unit. Service your AC after the summer months to ensure that it will be ready to go next spring.

Be sure to continue to replace air filter since you will be inside a lot more. If you have trouble remembering to replace your furnace filter you can sign up for FilterEasy.com and they will ship a new filter to your home every three months. This is handy when you live where the outside hurts your face. You don’t want to leave your home for any reason, especially just to get a furnace filter! You may want to consider having someone clear our your air vents before you are constantly inside all winter. Clearing out the dust!

Making sure your furnace is ready to go is important. If your home has a fireplace it is also very important to make sure you have plenty of firewood kept in a dry place. We keep our firewood outside of our home on a rack, so the wood is off of the ground. We also have a weather cover over it to help keep it dry. We keep it away from the home incase termites were to get into the wood, they wouldn’t quickly get in our home as well. We also have a couple of starter logs in our hall closet to help get a fire going.

14417461980 ddfe9f495b z uncategorizedImage from Flickr

Roof Caved In

Not something most people have to think about, but you don’t want your roof to cave in from the weight of too much ice and snow. So before the winter hits you want to make sure all the fallen leaves are cleared from your gutters. This will help ensure that any ice or snow when it has a chance to melt can properly drain off of your roof. If there is no drainage pathway the ice and snow can pile up more than normal. If the snow and ice pile up too much the weight could cave in on your roof. It could also slide off the house hitting your car or worse a person in your yard.

Other Odds and Ends

We do a few other things to prepare for the winter like oiling up the keyhole on our front door. It can get stuck during the cold making it difficult to get into our home. Make sure you have salt / sand handy to put on ice to help avoid slipping on your steps or walkway. You can also add insulation in your attic to help the home retain its heat. Try starting your snow blower to make sure it is ready for use. You do not want to find out it won’t start after a foot of snow has hit your driveway!

You should also always have an emergency kit incase of power outage. Our emergency kit includes things like batteries, flashlight, candles, matches, bottled water, and some granola bars. We also put a backpack of these things in each of our cars, but we also include blankets.

We want to make sure all of our home systems and appliances are all running smoothly as well. Especially during a South Dakota winter, NO ONE wants to go buy a new dishwasher in the middle of a winter here! Maintaining our home’s appliances is key.

We have a home warranty that helps us out if something does go wrong with one of our appliances or our furnace. However if we weren’t already properly maintaining them, the warranty could not cover something due to neglect. We believe paying for a service to cover all of these things is key to keeping our home in working order. If you don’t already have a home warranty, check out cheap home warranty plans your area. It could be your savings grace this winter!

This is a post from Home Design Find

Winter Home Prep

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Just Because: Five Totally Crazy Watches You Probably Forgot About

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Over the years, we have seen some pretty crazy stuff in the watch industry. We’ve seen ups and downs, crazy sales and crazy prices, flips and flops, and that’s exactly what this story is all about. Here is a look back at some of the wildest watches to hit the market in the past decade or so that you may have forgotten about (or never heard of in the first place). 

The Patek Philippe Titanium Collection

What watch-dreams are made of – the reference 3928T-001 with diamond-set caseback. (Image: Courtesy of Sotheby’s)

In my former life, I was an associate specialist at Sotheby’s, and in that former life I had the opportunity to see some INSANE pieces, including the Henry Graves Jr. Supercomplication (which was epic). But the one collection that stands out to me as the coolest was the Titanium Collection back 2014. This group of watches belonged a single-owner who commissioned eight unique pieces with five in titanium. The king of the collection was the reference 5001T Sky-Moon Tourbillon but the one that stuck out to me the most was the reference 3928T-001, a simple time-only reference with Breguet numerals. Flip it over and the manual-winding caliber 177 is on full display…through a perfect 9.44 ct., D color, flawless square emerald-cut diamond (sign me up!). You can read more about this unique watch and the rest of the collection (including the earliest single-button split-seconds chronograph) here

The J.B. Champion That Sold For $4 Million

The J.B. Champion watch in platinum. 

If you don’t know about the J.B. Champion watch, you should. This watch sold at Christie’s for over $4 million back in 2012 in the same auction as Eric Clapton’s 2499P (which only sold for $3.65 million). J.B. Champion was a VVIP client of Patek Philippe after the war and was an incredibly successful criminal defense lawyer (who lived his best life). The J.B. Champion watch was a modified reference 2548 that housed a special movement produced by Patek Philippe designed for competition in the Geneva Observatory "Concours de Chronomoetrie." There were 30 movements produced to particular specifications so that they could compete in Category D-Wristwatches and the diameter couldn’t be more than 30mm and have a total surface area of 706.86mm. Only two movements were cased and Champion’s watch was one of them (in platinum of course). The best part about this watch is his name is written on the dial. Can you imagine? You can read more about the watch here

The Only Patek Philippe 3448 In Red Gold

The Patek Philippe 3448R sold at Christie’s in 2011. (Photo: Courtesy, Christie’s)

It’s no secret that I love the 3448 (it’s the best!). Way back when, in 2011, Christie’s offered a possibly unique reference 3448 in red gold. As you may know, the 3448 was the first automatic perpetual calendar wristwatch produced by Patek Philippe. When first introduced, people were unsure of it’s retro case shape with angular lugs, but it has now become a highly-sought after reference at auction. Most often produced in yellow gold and the more rare white gold with a few in platinum but none in pink or red gold. Well Christie’s found one in red gold in the back of a client’s safe, no less. There hasn’t been something this disruptive for the 3448 since the Senza Luna. The watch was estimated for CHF 500,000-1,000,000 and fetched over CHF 2,000,000, and you can read more about it here

When The Cost Of Vintage Daytonas Changed Forever

Aurel Bacs at the helm of the record-breaking Christie’s Daytona Sale. 

We all know that Daytonas are expensive, and while today the average cost of a vintage Paul Newman Daytona is anywhere from $120,000 to $250,000, that wasn’t always the case. The Christie’s Rolex Daytona: "Lesson One" sale created by Aurel Bacs was nothing short of groundbreaking. It was a highly curated sale of only the best Daytona references in the best condiition (similar to the way Bacs’s sales at Phillips are handled these days). The auction was a smashing succes,sand Ben calculated that the average watch cost well over $200,000, which was insane at the time and puts the sale of the Paul Newman Daytona in proper context. You can read more about the sale here.

Three Strange Rolexes

White gold Submariner Prototype. 

While these are recent occurrences, it’s crazy that three super-weird vintage Rolex watches all hit the market in 2017. First, there was this white gold Submariner Prototype sold at Christie’s that I can’t get out of my head. Then there was the two-tone Daytona at Phillips and the Explorer/Day-Date hybrid at Christies. All three claimed to be possibly unique, and boy are they ever. The white gold Submariner went on to be the most expensive Rolex Sub ever sold at auction for $628,572. The Day-Date sold for CHF275,000 and the two-tone Daytona sold for CHF 218,750.

Honorable Mention: The Cartier Tortoise Clock

A 1928 Cartier tortoise clock. (Photo: Courtesy, Sotheby’s)

While there’s a very good chance you’ve never heard of this Cartier Tortoise Clock, it’s an all time great one. This clock came up for sale at Sotheby’s through the family of the original owner who had no idea what it was. It was consigned from a random phone call on a regular day and turned out to be one of the most exciting pieces for sale (along with the aforementioned Titanium Collection). If you know anything about Cartier, you know they used to do some incredible things back in the early 20th century and made some of the most beautiful desk timepieces and clocks around. This tortoise one ended up fetching over $900,000 (nearly double its estimate) and you can read more about it here

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Adventure: Texas Flyfishing


Yep, got a shot at my favorite Central Texas fish house. I’ve been here many, many times and always have fun. This day I got to take my wife, mother and sister. Knowing this I was prepared for nearly anything. Maybe we would fish for four hours or maybe just four minutes. The conversation would most likely NOT be about fishing. I would be untangling lines, coaching and then talking RELENTLESS shit if and when I hooked something before they did. Nobody escapes competitive-for-no-reason-nonsense in my family. Even mom. You should see her if she lands something before me. I will look over to see her deadpan face staring at me and will then watch as a grin slowly expands across her face as she starts talking about how great she is and how bumbling and clueless I am.

What do we do with the fish? Just bludgeon them with a boat oar and leave them for the vultures. What else? Just kidding. We are catch and release folks unless I’m fishing for Walleye which I keep and eat. Sometimes the occasional trout will end up in the skillet. Very rarely a bass, which is what we were fishing for here in Texas.

We had high wind this particular day which made things a bit tricky. Still, anytime I get a shot at this activity I’m a happy man. As you can see, I had my Atlas pack with me. This baby has been with me every step of the last six months. From hiking and fishing to city travel, business meetings, etc. I’m digging it. Lightweight, carries like a real hiking pack and doesn’t look like it’s filled with cameras and computers. At one point I had my entire mirrorless kit, two laptops, an iPad Pro, three days of clothes, my toilet kit, cables, chargers, etc. and it STILL fit under the seat in front of me on the good old Southwest jet. I had boarding group C, which is normally the kiss of death, but I just waltzed on and took the first middle seat, much to the broken dreams of those dreaming of an empty middle seat. Stuffed the Atlas under the seat and promptly fell asleep. By the way, Atlas has a serious IG feed if you want to see how others are using these bags. I’m tame in comparison.

Source: http://shifter.media

Photographing Factories Against a Mt. Fuji Backdrop

In a previous series on Mt. Fuji we talked about the many niche subcategories of photographing Mt. There’s Mt. Fuji with clouds, Mt. Fuji from afar, Mt. Fuji from the city and Mt. Fuji framed by various objects and sculptures. There’s even a dedicated group of photographers who get their kicks by shooting Mt. Fuji […]

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Striking Silverware Animal Assemblages by Matt Wilson

South-Carolina based artist Matt Wilson brings old silverware to life in his bent and welded sculptures of birds and other wildlife. Fastened to pieces of driftwood or mounted to segments of old lumber, the pieces seem to capture the lifelike essence of the robins, owls, and sea creatures they represent despite a minimal number of components. Wilson has an uncanny ability to let the found objects in his pieces speak for themselves, adapting the natural curvature of spoons and forks into folded wings and long tails. You can explore more of his work on Instagram and in his Etsy shop. (via My Modern Met)

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