Brimming with bright hues and bold forms, the work of French designer, Fanette Mellier, is hard to ignore. I’m especially drawn to the identity system she crafted for Frac Aquitaine, an art museum in Bordeaux. At its center is a logo made from a reflected “A”. This emblem resembles the arrows of a compass and guides the viewer’s eye throughout the documents. It is also used to mark gutter folds in brochures, separate paragraphs, and is often superimposed over photos.
Also worth viewing: