Glasfurd & Walker crafts memorable brands that burst with personality. Based in Vancouver, they collaborate with an array of Canadian businesses including salons, retail shops, and dining establishments. I am especially impressed with their identity system for Park, a restaurant and distillery inspired by its unique location in the Banff national forest. As an ode to its surroundings, the system features bold typography and retro color schemes reminiscent of WPA posters of the past. This is further reinforced in the packaging for a line of liquors that features illustrations of the area’s beautiful mountain ranges. For visiting campers, the studio designed a plethora of souvenirs including, mugs, pocketknives, merit badges, and matchboxes. These elements come together to create a whimsical brand that celebrates the town’s rustic lifestyle.
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