Transport-a-Child Foundation

With a few exceptions, a Google search for children’s organisation logos pulls designs that are clichéd, garish, or overly detailed. Here’s one that doesn’t try too hard and ticks the boxes.

Transport-a-Child Foundation logo, Saul BassTransport-a-Child Foundation.

A lesser-known Saul Bass logo, designed in 1963 for the now defunct Transport-a-Child Foundation. Spotted while flicking through Saul Bass: A Life in Film and Design.

Simple, memorable, childishly appropriate.

For an insight into the work Bass was most known for, here are a couple of excellent short commentaries on his film title sequences.

Source: http://ift.tt/fZ807p

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